PREM Rugby has announced the renewal of its long-standing partnership with London Pride, the flagship ale of Fuller’s Brewery, in a new multi-year deal that will see London Pride continue as the Official Beer Partner of PREM Rugby.
The extension arrives at a landmark time for PREM Rugby, following a record-breaking start to the new season and a bold rebrand earlier this summer. The competition has entered a fresh era focused on deepening fan connections, elevating matchday experiences, and celebrating the defining moments of the game through a revitalised content strategy.
As part of the extension, fans can expect an expanded presence of London Pride across fixtures nationwide, with immersive experiences designed to elevate Gallagher PREM matchdays.
"We are incredibly proud to renew London Pride’s long-standing partnership with PREM Rugby and continue to build on our shared values of community, tradition, and passion," said Rob Hobart, Marketing Director, Asahi UK. London Pride has always been part of the