Post Office has announced the launch of a new campaign in partnership with Alzheimer’s Society to get people to keep in touch with each other.
The Reminisce Remotely campaign is being launched ahead of the 75th anniversary of VE Day on Friday as social isolation could particularly affect the symptoms of dementia for people affected.
“Coronavirus has had an unprecedented impact on us all, but for people with dementia, the situation is even more serious,” said Kate Lee, chief executive of Alzheimer’s Society.
“Some people are struggling to get essential care, confused by losing their much-needed routines, with their symptoms increasing and health deteriorating because of a lack of social contact. Carers are also feeling isolated and struggling to get respite.”
The campaign calls on people to write, phone, email and record video and voice messages with each other, discussing experiences of the current coronavirus pandemic and the recovery in the years following the end of World War Two.
“Loneliness can have serious impacts on a person’s health and wellbeing,” said Nick Read, Post Office chief executive. “As we approach the 75th anniversary of VE Day, we are calling on younger generations to get in touch with older relatives and family friends to discuss their experience of World War Two and how life has changed over the years.”
Tips on how to support someone with dementia to communicate, and advice on how to provide support through this pandemic can be found at www.alzheimers.org.uk.
“This VE Day project is a fantastic way for people across the UK to share their history, connect with those who are isolated, and come together, no matter what generation you come from,” Lee said.
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