More

    Portman Group warns companies on hard seltzer products

    Bodega Bay hard seltzer

    The Portman Group, the self-regulatory body of the alcoholic drinks industry, has issued updated guidance to drinks companies on the hard seltzer category, asking them to ensure they have ‘ample cues’ to inform consumers hard seltzers are alcoholic.

    The update follows new research by the Portman Group, which has shown that the understanding of the term ‘hard seltzer’ is low, with two-thirds of the consumers (65%) failing to recognise what it means when the word ‘hard’ is linked to ‘seltzer’.

    “The UK is the leading European market for hard seltzers, but the phrase has yet to be anglicised and commonly understood,” Matt Lambert, chief executive of the Portman Group, said. “It is therefore incumbent on producers to ensure that UK consumers have additional cues to ensure that they understand that ‘hard’ products are alcoholic and are not alluding to a product’s higher alcoholic strength.”

    Lambert also asked companies not to make health or wellness claims as it is against the law in the UK to make any health claims by alcoholic drinks. In the US, where hard seltzers are common, the product is often marketed as a healthier, low-calorie option for drinkers.

    The survey has also shown that the consumer awareness of ‘hard seltzers’ has doubled to 14 per cent of adults having heard of the sub-category, which is expected to increase from £10m to £600m by 2025.

    The updated guidance on hard seltzers recommends that the alcohol by volume (ABV) and references to ‘alcohol’ or the word ‘alcoholic’ is included on the front of the packaging as best practice to reduce the risk of consumer confusion.

    Health claims are not permissible for alcohol drinks containing more than 1.2 ABV, and nutritional claims are only acceptable when meeting the criteria set out in the retained EU Nutrition and Health Claims Regulations 2006. Therefore, the group has urged all producers to seek independent legal advice, or guidance from Trading Standards.

    Latest

    Nestlé develops new method to reduce fat in dairy ingredients

    Nestlé said its R&D teams have found a way...

    Retail sales slumped in June amid poor weather

    With poor weather and uncertainty ahead of the election...

    SGF urges legislators to think carefully over scale of new vape flavour regulations

    The drive to make Scotland smoke-free risks being set...

    Chill Brands clears CEO of insider trading allegations

    Vape firm Chill Brands has on Wednesday announced that...

    Don't miss

    Nestlé develops new method to reduce fat in dairy ingredients

    Nestlé said its R&D teams have found a way...

    Retail sales slumped in June amid poor weather

    With poor weather and uncertainty ahead of the election...

    SGF urges legislators to think carefully over scale of new vape flavour regulations

    The drive to make Scotland smoke-free risks being set...

    Chill Brands clears CEO of insider trading allegations

    Vape firm Chill Brands has on Wednesday announced that...

    Number of long term vape users rise: study

    The number of adults in England who report vaping...

    Nestlé develops new method to reduce fat in dairy ingredients

    Nestlé said its R&D teams have found a way to reduce the fat present in milk powder by up to 60 per cent, without...

    Retail sales slumped in June amid poor weather

    With poor weather and uncertainty ahead of the election hitting spending, retail sales in Britain contracted more than expected in June. The Office for National...

    SGF urges legislators to think carefully over scale of new vape flavour regulations

    The drive to make Scotland smoke-free risks being set back if too many restrictions are placed on the flavours available to vapers, the Scottish...