Skip to content
Search
AI Powered
Latest Stories

‘Planned for the Unplanned’ – new summer campaign from Absolut Vodka & SPRITE

‘Planned for the Unplanned’ – new summer campaign from Absolut Vodka & SPRITE

Coca-Cola Europacific Partners Great Britain Ltd (CCEP) is building momentum behind Absolut Vodka & SPRITE following its launch earlier this year with its "Planned for the Unplanned" summer campaign.

Running now until August, the campaign is designed to keep Absolut Vodka and SPRITE front of mind with consumers this summer, both on-the-go and when socialising with family and friends.


The digitally-led marketing campaign includes PR, social media and influencer activity, and is expected to reach 70 per cent of the brand’s target audience (18–34-year-olds) highlighting that Absolut Vodka & SPRITE is convenient for unplanned occasions at home, in the garden or in the park having a picnic with friends.

Sprite x Absolut ClipStrip

Convenience retailers can request Absolut Vodka & SPRITE POS and digital assets from My.CCEP.com, including chiller shelf trays and eye catching clip strips to hang on shelf to deliver standout on the fixture and inspire unplanned purchases.

And to further support the campaign, Absolut Vodka and SPRITE is an official bar partner at Brighton Pride this August, alongside Jack Daniel’s & Coca Cola and Jack Daniel’s & Coca Cola Zero Sugar. The full range will be available to purchase across ten different on-site bars, reaching an audience of around 80,000 festival goers.

“70 per cent of alcohol ready-to drink (ARTD) options are consumed within two hours of purchase – so we’re confident that by tapping into the idea of ‘unplanned moments’ will resonate with shoppers, as we deliver a bar-quality serve in a convenient format," said Elaine Maher, Associate Director, Alcohol Ready-to-Drink at Coca-Cola Europacific Partners GB, which manufactures and distributes Absolut Vodka & SPRITE in GB. "We therefore recommend that retailers ensure their ARTDS are stocked up in the chiller ready for consumption, after all ‘cold is sold’ when it comes to this category.”

Absolut Vodka & SPRITE ready-to-drink adheres to the responsible marketing practices of Pernod Ricard, The Coca-Cola Company and Coca-Cola Europacific Partners.

More for you

Brits divided on acceptability of shoplifting,YouGov Poll

Brits divided on acceptability of shoplifting.

iStock image

Brits divided on acceptability of shoplifting amid rising retail crime

Some Brits believe that shoplifting can be acceptable, states a recent report, despite the country experiencing an epidemic of store thefts.

According to a recent YouGov poll of 2,150 adults, 40 per cent of the public agreed that shoplifting food was sometimes acceptable if a person could not afford the goods. More than half of those asked (51 per cent) said it was never acceptable.

Keep ReadingShow less
Footfall increased in January 2025.

Footfall increased in January 2025.

(Photo by Christopher Furlong/Getty Images)

Footfall increased in January as shoppers head to stores: BRC

Shopper footfall received a welcome boost as many consumers hit the January sales in their local community, shows recent data, bringing a welcome news for high streets following a particularly difficult Golden Quarter to end 2024.

According to BRC-Sensormatic data released today (7), total UK footfall increased by 6.6 per cent in January (YoY), up from -2.2 per cent in December.

Keep ReadingShow less
New Ann Forshaw’s Milk Shed launches at SPAR Derwent in Keswick

New Ann Forshaw’s Milk Shed launches at SPAR Derwent in Keswick

SPAR Derwent shakes things up with new Milk Shed

SPAR Derwent in Keswick has become the latest store to introduce an Ann Forshaw’s Milk Shed, bringing fresh whole milk and delicious flavoured milkshakes to the local community.

The new Milk Shed follows successful launches at Ann Forshaw’s Alston Dairy and SPAR stores in Burnley and Milnthorpe.

Keep ReadingShow less
SPAR Cavehill celebrates former owner’s 70th birthday

SPAR Cavehill raised funds for Community Fire & Rescue Service as part of former owner’s 70th birthday celebrations

SPAR Cavehill celebrates former owner’s 70th birthday with charity fundraiser

Belfast’s SPAR Cavehill closed out 2024 with a heartwarming community celebration, marking the 70th birthday of former store owner Norman Porter while raising £800 for two local charities.

The event, organised by the store’s current owners, Frank Quigley and Norman’s daughter, Jenny Reilly, brought together staff, customers, and local residents to celebrate the milestone birthday and support SPAR’s charity partner, Marie Curie, as well as the Community Fire & Rescue Service.

Keep ReadingShow less
IQOS heat-not-burn device and a Marlboro cigarette pack

IQOS heat-not-burn device and a Marlboro cigarette pack

REUTERS/Carlo Allegri/Illustration/File Photo

PMI projects up to 12.5 per cent profit growth for 2025 amid strong smoke-free expansion

Philip Morris International (PMI) has forecast an increase of up to 12.5 per cent in adjusted diluted EPS for 2025, following a strong financial performance in 2024, driven by the continued expansion of its smoke-free product portfolio.

The company delivered a reported diluted EPS of $4.52 (£3.63), or $6.01 before a Canada non-cash impairment of $1.49, compared to $5.02 in 2023. Adjusted diluted EPS reached $6.57, representing growth of 9.3 per cent, and 15.6 per cent on a currency-neutral basis.

Keep ReadingShow less