pladis has introduced a greener packaging format for its Jacob’s Mini Cheddars and Jacob’s Cheeselets 200g snacking caddies, with Jacob’s Cracker Crisps and Jacob’s Twiglets caddies set to follow suit later this year.
The move is the next step in the company’s mission towards substantially reducing its environmental impact by making all its packaging recyclable, reusable or compostable by 2025, and will save up to 600 tonnes of packaging from landfill every year.
The newcaddies utilise Sonoco’s EnviroCanTM with paperboard end solution, which is made from recycled paper fibre. Shoppers will now be able to dispose of all empty Jacob’s caddies via UK-wide kerb-side recycling collections.
“The development of sustainable packaging solutions across our bestselling lines remains a huge business priority, and we’re thrilled to have gained further ground in reducing our environmental impact,” said Scott Snell, Vice President of Customer at pladis UK&I.
“Our Jacob’s caddies are some of the most popular sharing snacking products in the market and the new, fully-recyclable paperboard containers will help us make a difference, giving shoppers peace of mind when disposing of the packaging in their household recycling bins.”
The new, recyclable Jacob’s Mini Cheddars and Jacob’s Cheeselets summer caddies are available now across major retailers, as well as in the wholesale and convenience channels. The full range of festive caddies – including Jacob’s Mini Cheddars, Jacob’s Treeselets, Jacob’s Twiglets and Jacob’s Cracker Crisps – will be available from September. All packaging will be suitable for household recycling, subject to the discretion of local councils.
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