Snacking company pladis will soon be launching cookie additions to its best-selling McVitie’s Hobnobs range – McVitie’s Hobnobs Oaty Cookies Milk Chocolate Flavour Chips and McVitie’s Hobnobs Oaty Cookies Dark Chocolate Flavour Chips.
McVitie’s Hobnobs Oaty Cookies are made with 100 per cent wholegrain oats and chocolate flavour chips to deliver a wholesome, home-made look and feel and a chewy texture.
“There is a clear gap in the cookies market for a differentiated eating experience” explains Eleonore de Saint Perier, Brand Manager, pladis UK&I. “Hobnobs is perfectly placed to deliver this through its brand equity and delicious oats – it’s a much loved, fun and trusted brand, with great appeal to under-35s.
“In consumer testing, it was the Hobnobs Cookies’ home-made rustic appearance, with the "Hob-nobbly" texture of wholemeal oats that appealed, as well the fact that they are different to anything else on the market.”
McVitie’s Hobnobs Oaty Cookies (RRP £1.75 for 155g) are rolling out to multiple retailers at the end of the summer.
