More

    Philip Morris launches tenth Heets variant

    Philip Morris has announced the launch of Heets Mauve, a new variant in its range of Heets tobacco sticks designed exclusively for the IQOS heated tobacco system.

    Launching as a unique taste proposition for IQOS in the UK, Heets Mauve offers a crisp menthol tobacco blend with a taste of dark forest fruits. Marking the tenth variant, the full portfolio now offers a wide selection of tobacco blends to meet any preference.

    The firm said the addition of Heets Mauve will allow retailers to offer their adult customers another menthol tobacco alternative with a “rich and satisfying tobacco experience”.

    “Broadening our Heets tobacco sticks range to ten variants with Heets Mauve offers retailers even more choice for their adult customers who have switched to IQOS, the UK’s number one smoke-free product,” Kate O’Dowd, head of commercial planning for PML in the UK and Ireland, said.

    “As part of Philip Morris’ commitment to delivering a smoke-free future, we will continue to supply our retail partners with products that meet the preferences of adult smokers looking for real tobacco satisfaction and a better choice than continued smoking.”

    Heets Mauve will be available for retailers from mid-November. Retailers can purchase the full range of Heets tobacco sticks from most cash & carry and wholesale channels, as well as using the Digital Trade Engagement platform for retailers already signed up to firm’s trade programme.

    Latest

    Elfbar unveils new ELFX open pod vape range

    Leading vape brand Elfbar has unveiled the first device...

    Nestlé develops new method to reduce fat in dairy ingredients

    Nestlé said its R&D teams have found a way...

    Retail sales slumped in June amid poor weather

    With poor weather and uncertainty ahead of the election...

    SGF urges legislators to think carefully over scale of new vape flavour regulations

    The drive to make Scotland smoke-free risks being set...

    Don't miss

    Elfbar unveils new ELFX open pod vape range

    Leading vape brand Elfbar has unveiled the first device...

    Nestlé develops new method to reduce fat in dairy ingredients

    Nestlé said its R&D teams have found a way...

    Retail sales slumped in June amid poor weather

    With poor weather and uncertainty ahead of the election...

    SGF urges legislators to think carefully over scale of new vape flavour regulations

    The drive to make Scotland smoke-free risks being set...

    Chill Brands clears CEO of insider trading allegations

    Vape firm Chill Brands has on Wednesday announced that...

    Barefoot rolls out California Zinfandel

    The USA wine brand, Barefoot, will be rolling out its Barefoot California Zinfandel to wholesalers nationwide this August, following a successful launch in Sainsbury’s...

    Cadbury Flake launches free ’99’ bus ferrying families to the beach

    Cadbury Flake and First Bus have announced the launch of The "99 Bus", a free, pre-bookable service to take families away to the seaside,...

    KP Snacks launches music festival partnership with Live Nation

    KP Snacks has announced a new festival partnership and campaign for its beacon “Better for You” brand, popchips. This year, popchips is partnering with...