Peroni Nastro Azzurro 0.0%, the super-premium Italian beer brand from Asahi Europe & International, has today announced a new global partnership with Ferrari. The multi-year partnership will see Peroni Nastro Azzurro 0.0% enter a new racing chapter alongside Scuderia Ferrari and Ferrari Challenge Trofeo Pirelli series, continuing the motorsport sponsorship journey. A destined relationship between two Italian icons, the partnership will celebrate the passion and style exemplified by both Peroni Nastro Azzurro 0.0% and Ferrari aspiring to elevate the racing experience for fans around the world.
To celebrate the partnership and to initiate the elevated experiences to come, today Peroni Nastro Azzurro 0.0% unveil a limited-edition product run of Tifosi Nastro Azzurro 0.0%; a love letter to the Scuderia Ferrari fans, the Tifosi, who we tribute for their great passion on the F1 racing grid. In honour of the inaugural year of the partnership, 2,024 bottles of Tifosi Nastro Azzurro 0.0% have been produced, with each bottle individually numbered from 1 to 2,024. The bespoke bottles embrace the visual identities of both brands, marking the beginning of an exciting new partnership. Working alongside the renowned and global Scuderia Ferrari Clubs, Peroni Nastro Azzurro 0.0% will ensure the 2,024 bespoke Tifosi Nastro Azzurro 0.0% bottles are delivered to Scuderia Ferrari fans all over the world seeing the Tifosi rewarded for their devotion. Tifosi Nastro Azzurro 0.0% bottles will be available in Italy, United Kingdom, Ireland, USA, Canada, Singapore, Romania and Australia.
"We are incredibly proud to launch our new global partnership with Ferrari today,” said Paolo Lanzarotti, Chief Executive Officer at Asahi Europe & International. “Through this partnership, we intend to elevate every moment for the fans who make this sport so special and who embody the very passion and flair so pivotal to both Peroni Nastro Azzurro 0.0% and Ferrari. Launching with our limited edition Tifosi Nastro Azzurro 0.0% bottles, we are beginning this partnership exactly as we mean to go on – a celebration of and collaboration with the fans.”
Frédéric Vasseur, Team Principal at Scuderia Ferrari said: “We are very pleased to announce the partnership between Scuderia Ferrari and Peroni Nastro Azzurro 0.0%. Having both brands visible in the blue riband category of motorsport contributes to ensuring strong visibility for Italy on the world stage. Our two great companies have many values in common, such as an eye for detail and style, as well as an ability to combine tradition and innovation in our respective fields. I’m looking forward to our collaboration with Peroni Nastro Azzurro 0.0%, which I’m sure will prove to be a great success for both parties.”
The partnership plays a key role in the ambitions of Peroni Nastro Azzurro 0.0% brand’s parent company, Asahi Europe & International, to have 20 per cent share of their portfolio comprised of alcohol-free products by 2030 and is perfectly positioned to support the increased consumer demand for alcohol-free beverages. Peroni Nastro Azzurro 0.0% is crafted with Italian passion and flair, to deliver a crisp and refreshing beer with 0.0 per cent alcohol content. Asahi Europe & International is committed to promoting responsible drinking and supports the increased consumer demand for alcohol-free beverages. Peroni Nastro Azzurro 0.0% invites consumers to feel free to live every moment, safely, and in style. Inspiring them to drink less, by providing an aspirational choice which suits their lifestyle.
Doritos' Super Bowl ad, chosen by the American public, is set to air in Britain this Sunday during the big game between Philadelphia Eagles and Kansas City Chiefs for the most coveted trophy in American Football.
While many Brits may not fully grasp the nuances of American Football, the Super Bowl commercials themselves offer a spectacle often as entertaining as the game.
This year, UK viewers will get a taste of the #DoritosCrash competition, a unique initiative that empowers aspiring filmmakers.
Last September, Doritos challenged fans and creators to produce their own 30-second Super Bowl ad for a chance to win $1 million and have their work broadcast during the game. The call to action was simple: “Think you can do better? Prove it.”
Thousands of entries were whittled down to three finalists – Abduction, Barbershop, and Charades – by a panel of judges including players and advertising experts. Ultimately, the American public chose the winner: Abduction.
Created by co-directors Dylan and Nate, Abduction humorously depicts that no one can resist the bold crunch of Doritos – not even extraterrestrials! This sci-fi-inspired spot, packed with twists and turns, will be shown on ITV and Sky Sports during the Super Bowl broadcast.
While this marks the first time a #DoritosCrash ad will air in the UK, the competition itself has a rich history. Launched in 2006, it was a pioneering effort in user-generated content, placing the biggest advertising moment of the year in the hands of fans. Despite social media being in its early stages, the gamble paid off, and the contest ran for ten years, producing some of the most memorable Super Bowl ads ever seen.
“This year’s #DoritosCrash contest winner, Abduction, is the ultimate embodiment of Doritos’ For the Bold ethos,” Chris Bellinger, chief creative officer at PepsiCo, said.
“They truly pushed the bounds of creativity with their Abduction ad. We can’t wait to showcase their vision on the biggest stage in advertising, as we know the spot will inspire our fans to continue stepping outside of what is expected.”
Bolle Drinks has announced the launch of BOLLE Chardonnay, its first non-alcoholic still wine, into the UK market. Crafted from a blend of 75 per cent Chardonnay and 25 per cent Sylvaner grapes, this Chardonnay has been made to capture the essence of its terroir and demonstrate the quality possible via pioneering non-alcoholic winemaking.
With an alcohol content of less than 0.5 per cent ABV, BOLLE Chardonnay has a clear golden appearance and offers a clean, light palate with balanced acidity. Flavour notes include citrus fruits and ripe pear, leading to a smooth texture, creamy mouthfeel, and a lingering finish.
"We are excited to introduce our first still wine in response to the growing market demand for quality non-alcoholic wines.” said Bolle Drinks CEO Gary Read. “The wine is made using a similar process as our sparkling wines, by re-fermenting the de-alcoholised wine to naturally create all the flavour, aroma and mouthfeel, resulting in a bright, crisp, and elegantly balanced wine. We are the only non-alcoholic wine company in the world that uses the technique of double fermentation."
The growing market for non-alcoholic beverages has been underscored by the IWSR, predicting the market will grow by $4bn over the next four years. Priced at £14.99, BOLLE "continues to set the standard for premium non-alcoholic wines," concluded Read.
Premium British snack producer, Burts, is gearing up for its launch this March of its new Herb Roasted Chicken hand-cooked chips.
Crafted for the snacking market, the new flavour will be revealed as part of the core range and available in 40g and 150g pack sizes across selected OOH channels, including regional Co-op stores.
Herb Roasted Chicken is a brand-new flavour offering for Burts, designed to meet the growing consumer demand for premium, savoury hand-cooked snacks.
The product features real chicken sourced from Creedy Carver, Burts’ trusted Devon-based provenance partner, and is seasoned with a balanced blend of sage, parsley, rosemary, and thyme for an authentic taste.
Sas Horscroft, Head of Marketing at Burts Snacks Ltd commented: “Launching Herb Roasted Chicken is an exciting step for Burts Chips as we continue to develop new flavours that appeal to a range of consumers.
"With chicken consistently being the top savoury meat profile for spring summer launches in the UK over the past three years, we anticipate strong demand for this new flavour.
"The combination of herbs and roasted chicken will not only meet the expectations of existing customers but also attract new ones, driving sales and expanding our reach.”
The hand-cooked crisps market continues to grow, with a current value of £293 million and increasing demand from consumers seeking premium, authentic snacks. Research shows that more than 3 out of 4 consumers would buy Herb Roasted Chicken, reflecting its strong potential in the market.
Staying true to Burts’ commitment to quality, the product is gluten-free and contains no added MSG, artificial colours, or artificial flavourings.
Burts continues to use locally sourced potatoes from trusted British farmers to ensure the crisps are made with the finest, freshest ingredients whist also supporting local suppliers.
NEO WTR, Europe’s first ethical spring water brand to use a 100 per cent Prevented Ocean Plastic bottle, is thrilled to announce its new partnership with Northampton Saints – one of the UK’s top rugby union clubs.
By becoming their official Water Hydration Supplier, NEO WTR will ensure all players and support staff are kept hydrated both on and off the pitch. The men in Black, Green and Gold play their home matches at cinch Stadium at Franklin’s Gardens, a historic ground with a capacity of over 15,000. Saints boast many current international stars amongst their squad including George Furbank, Alex Mitchell, Fraser Dingwall, Tommy Freeman and Ollie Sleightholme – while legendary past players include Courtney Lawes, Paul Grayson, Dan Biggar, Ben Cohen and Dylan Hartley. Saints have a passionate fanbase, and are deeply connected to the community in Northamptonshire.
“Hydration is obviously key for our squad, and we’re excited to agree this new partnership with NEO WTR, who will play an important role in supporting our players with their training and matchday preparations,” said Ulundi Makhanya, Director of Commercial Partnerships at Northampton Saints.
“Superior hydration products help the team to perform at their very best, and aid recovery as well, so we are looking forward to working alongside NEO WTR to gain any edge we can on the pitch.
“Moreover, we’re delighted to begin a new partnership with sustainability at the forefront. Our ambition at Saints is to operate the most sustainable rugby stadium in the country, and to be a pioneer for sustainability in rugby and beyond.
“We have already made great progress in this space, signing up to the UN’s Sports for Climate Action Framework in 2022 and hosting our first ever ‘Green Game’ last season. We continue to investigate new opportunities and technologies to help us achieve our sustainability goals, and given NEO WTR’s efforts to help the environment and reduce plastic pollution, they are a perfect partner for us moving forwards.”
UK-based NEO WTR launched in June 2024 and is Europe’s first drinks brand to use a recycled bottle that is made from ocean-bound plastic. Directly addressing the huge plastic pollution issue that is being faced globally, NEO WTR bottles are made using recycled plastic which has been produced from discarded bottles collected across at-risk coastlines, in a true bottle-to-bottle circular solution that supports ocean protection in the process.
Not only does NEO WTR offer environmental benefits, but the brand is supporting social efforts globally, choosing to source material from the POP programme, which offers fair rates of pay and higher standards to local collectors. Money from the programme is invested in building recycling facilities in countries that need them most.
Raffi Schieir, Director of Bantam Materials UK Ltd. and Founder of the Prevented Ocean Plastic programme, said: “Prevented Ocean Plastic is thrilled to be working with NEO WTR and welcome their new partnership with Northampton Saints. We collect plastic from where it doesn’t belong and give it a new life, like in NEO’s bottles. We congratulate both organisations for making their better plastic choice. Together we can tackle ocean plastic pollution. Which might just be easier than tackling Prevented Ocean Plastic ambassador, England Rugby Captain Marlie Packer.”
Araminta Karol, Marketing Manager at NEO WTR added, “we are delighted to become the official water hydration supplier of Northampton Saints. Working with such a high profile club will allow us to amplify our sustainability mission, working with the team to demonstrate healthy, ethical hydration. Fuelling our body correctly is essential, especially when playing sport at a professional level; hydration is a key part of that.”
Ferrero UK has unveiled Tic Tac Two, the latest innovation in its Tic Tac portfolio. The new sugar-free product brings a fresh twist to the brand, offering dual flavours and delivering a unique blend of enjoyment and refreshment. This launch presents a significant opportunity for retailers to drive their impulse sales and category growth.
Tic Tac Two makes its global debut in the UK this month, featuring three contrasting flavour combinations. Raspberry & Lemon and Strawberry & Lime offer a fruity twist, while Fresh & Mild Spearmint is perfect for those seeking a classic refreshment, complemented by a subtle undertone. With a new double-sided format, Tic Tac Two allows consumers to mix flavours to suit their mood.
Pocket sugar confectionery remains a valuable opportunity for the impulse channel, with Tic Tac ranking among the top five brands within the category and contributing £8m in sales. Building on this strong performance, Tic Tac Two is positioned to maintain the brand’s relevance while offering retailers a chance to engage with shoppers and meet the growing demand for on the go confectionery.
Tic Tac Dual Flavour
The product’s iconic packaging and dual flavour concept creates a standout opportunity to attract impulse purchases, while also appealing to the young adult demographic looking to try a new product from a trusted brand.
“This launch positions Tic Tac as the perfect refreshment for on-the-go occasions, introducing a playful twist for consumers’ evolving preferences," said a Ferrero spokesperson. "We’re continuing to innovate and are confident Tic Tac Two is a great addition for retailers looking to tap into the growing demand for on-the-go products.”
The fruity combinations of Raspberry & Lemon and Strawberry & Lime provide a delightful twist on traditional fruit flavours, offering a vibrant and tangy treat that appeals to adventurous flavour seekers. The Fresh & Mild Spearmint option caters to those who prefer a more classic and refreshing sensation.
Tic Tac Two will be rolling out across grocery, convenience and wholesale channels from February with an RRP of £1.70.