Pernod Ricard launches new ‘break the ice’ campaign


Pernod Ricard UK has launched a campaign, highlighting the power of genuine social connections.

The campaign follows a research that revealed that three in four (73%) persons in the UK don’t know their neighbours’ names, and 90 percent of Brits consider conviviality as a moment of happiness.

“As we welcome in a new decade, we’re encouraging neighbours to cross generational divides and embrace a convivial spirit,” said Aurelie Kane, communications and corporate affairs director at Pernod Ricard UK.

“We all have unique stories to tell and we’re inviting people to come together and share meaningful moments.

The campaign leads with a four minute film which depicts two pairs of real-life neighbours in Manchester ‘break the ice’ as they trade anecdotes and life stories.

The campaign follows the launch of an on-going partnership between Pernod Ricard UK and charitable organisation The Cares Family, which aims to bring older and younger adult neighbours together.