Perfetti Van Melle loyalty scheme reaches new heights

Samual Masih

Perfetti Van Melle, one of the world’s largest manufacturers and distributors of confectionery and chewing gum, is celebrating reaching the milestone of over 4,500 members of its Loyalty Reward Scheme.

The tailor-made retailer incentive program, which also offers a number of stocking and merchandising initiatives to help retailers boost profits, has already rewarded retailers with a range of free stock, hoodies and monthly and quarterly cash prizes since its inception in August last year.

Retailers are encouraged to display Perfetti Van Melle’s best sellers on dedicated merchandising racks, for which they will be instantly rewarded through a points-based membership scheme. The more points they collect, the better their rewards will be. Among the tempting offers to be enjoyed as scheme members are free stock, superior display solutions, expert category advice from Perfetti Van Melle’s growing field sales force and the chance to be entered into a draw for gift vouchers worth up to £1,000*.

To gain extra points, retailers will need to stock additional lines, feature POS signposting or displays such as the ever-popular Chupa Chups Wheel or Mix of Minis range, the latest pick-and-mix offering of Perfetti Van Melle’s best-selling individually wrapped sweets.

“We’re hugely encouraged by the positive response to the Scheme we’ve received from retailers so far and have big plans for the year ahead, so there’s never been a better time for retailers to get involved,” said Nicola Hornsey, Senior Sales Manager at Perfetti Van Melle.

“Our Loyalty Reward Scheme is not just a great chance for retailers to win some fantastic prizes, it also gives them the opportunity to reinvigorate their confectionery offering, add some real shopper favourites to their lines and boost their profits.”

Samual Masih, Valley Convenience Store Manager and the latest winner of a £1,000 Buy A Gift Voucher, said: “We’ve always had Perfetti Van Melle products in store but we’ve only been a member of the Loyalty Scheme for a couple of months, so when we found out we’d won we couldn’t believe it! I’m going to use my vouchers to treat my son for his 21st birthday.

“I highly recommend the loyalty scheme to other retailers as it’s already helped us to grow our sales in such a short period of time.“

For more detail on how to get involved in Perfetti Van Melle’s Loyalty Reward Scheme, retailers should contact [email protected] or scan the QR Code
below to access a digital copy of the membership brochure.

*Terms and conditions apply, which are available in the brochure.