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PepsiCo supporting independent businesses this summer with massive giveaway

PepsiCo supporting independent businesses this summer with massive giveaway

PepsiCo is supporting independent businesses this summer by offering ten entrants the chance to win up to £2,000 in its latest giveaway. A first for PepsiCo, the giveaway will be open to both independent away-from-home operators and independent retailers. To enter, operators or retailers must simply purchase three cases of any qualifying product* in a single transaction from a participating wholesaler and text to win, by 31 August.

Out-of-home snacking continues to be a key snacking occasion within the Savoury Snacks Category, with 19 per cent (+5pp) share . Summer provides a significant opportunity for retailers and independent businesses to capitalise on this and encourage incremental spend.


With the giveaway including RRP price-marked-packs, PepsiCo is helping retailers to tap into demand for the pack format at a time when consumers are after reassurance. RRP price-marked-packs also continue to play a strong role within savoury snacking. Sharing RRP PMPs account for 42 per cent of salty snacks value sales in the Crisps, Snacks and Nuts segment and continue to grow at +20.1 per cent vs. previous year , demonstrating just how important RRP PMPs remain.

“The start of summer means more consumers visiting convenience stores and independent outlets, to prepare for a barbecue, grab a quick snack, or spend time with friends and family," said Mike Chapman, Head of Wholesale at PepsiCo. "At PepsiCo, we wanted to support our independent away-from-home and retailer colleague s through one of the busiest times of the year with our latest giveaway, helping them to invest in their outlets so that they can continue serving their communities.”

*Qualifying Products

All 32.5g x 32 Walkers, all 45g x 32 Walkers, all Walkers Max 50g, all Walkers Baked 37.5g, all Doritos 40g x 32 & 48g x 24, PopWorks 28g x 18, PopWorks Sweet & Salty 85g, PopWorks Sour Cream & Onion 85g, PopWorks Sweet BBQ 85g, all Walkers snacks single serve and grab, all Snack A Jacks 23g x 24, all £1.25 PMP.

Terms and conditions

Open to Independent Businesses Owners only. UK 18+. Opens 00:00 29.6.23, closes 23:59 31.8.23. Purchase necessary of any 3 cases of a qualifying product* in a single transaction during the Promotional Period from any participating wholesaler. Retain invoice/receipt. Max 8 entries per business. First 5 x winners randomly drawn each receive £2,000. The next 5 x winners randomly drawn each receive £1,000 (10 winners in total). All prizes paid by cheque or BACS into Business owner’s bank account. Max 1 prize per Business. Full terms at Prizeology.com/sunshine. Promoter: Walkers Snacks Limited.

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