PepsiCo is introducing its "Max Your Snacks" retailer guide this March, a category guide designed to help convenience stores optimise their savoury snacks range through practical, easy-to-implement advice. In fact, convenience retailers could be sitting on an average of £17.8k worth of savoury snacks sales every year in-store. By executing the category in the right way, retailers could truly maximise sales and drive an additional uplift of 16 per cent.
In the UK, 99 per cent of the population consume savoury snacks, and within convenience outlets specifically, 50 per cent of shoppers purchase from the category. PepsiCo’s Max Your Snacks guide offers insights on the right space, range, layout, points of interruption and the right NPD to make the most of the category. It’s been designed to equip retailers with the tools and insights needed to support category expansion, and shines a light on the importance of price-marked packs (PMPs) within savoury snacks. The format helps build shopper trust and encourages impulse buys, offering clarity and value to shoppers.
“At PepsiCo, we are committed to supporting the convenience channel and independent retailers in driving maximum success in their stores,” said Nic Storey, Senior Sales Director, Impulse, at PepsiCo. “Through our ‘Max Your Snacks’ guide, we’re equipping retailers with expert insights to help them feel confident, informed, and empowered to grow their business and unlock additional revenue. While launches like Extra Flamin’ Hot and Doritos Dinamita have injected excitement into the category, NPD is just one part of savoury snacking. It’s vital that we also work collaboratively with our retail partners to support our range as well and help them make PMPs work as hard as possible. This is a key format for the channel which we continue to support, ensuring our core range and bestsellers are available at great value to shoppers.”
Available exclusively via *shopt, PepsiCo is also giving retailers the chance to earn cash rewards for downloading the guide, plus an exclusive competition for those who engage with the principles. Kicking off from 17 March 2025, retailers who successfully download the Max Your Snacks guide via *shopt will earn £2 in credit on their account. From 1 April 2025, retailers who have successfully downloaded the guide will then be invited to take part in a follow-up offer to stock five of PepsiCo’s recommended PMP SKUs. Retailers who upload a photo of the stocked items will be entered into a prize draw, with 30 winners each receiving £100.
PepsiCo’s Max Your Snacks guide is available via *shopt and can be accessed by independent and symbol group retailers with a *shopt account. To enter the competition and discover expert strategies to unlock your category’s full potential, download the *shopt app now at https://www.shopt.digital/en-gb/#download.
Recommended PMP Range:
Doritos EFH 70g PMP
Doritos Chilli Heatwave 70g PMP
Doritos Cool Original 70g PMP
Doritos Tangy Cheese 70g PMP
Walkers Max EFH 70g PMP
Wotsits Crunchy EFH 60g PMP
Wotsits Crunchy Cheese 60g PMP
Wotsits Crunchy FH 60g PMP
Walkers Smokey Bacon 32.5g Single PMP
Walkers Roast Chicken 32.5g Single PMP
Walkers Ready Salted 70g PMP
Walkers C&O 70g PMP
Walkers S&V 70g PMP
Walkers Prawn Cocktail 70g PMP
Walkers Max Punchy Paprika 70g PMP
Sensations TSC 65g PMP
Cheetos Twisted FH 65g PMP
Cheetos Twisted FH 30g PMP
Cheetos Crunchy Cheese 30g PMP
Monster Munch Flamin’ Hot 72g PMP
Monster Munch Pickled Onion 72g PMP
Monster Munch Roast Beef 72g PMP
Squares S&V 72g PMP
Squares C&O 72g PMP
Quavers Cheese 54g PMP
Wotsits Cheese 60g PMP
French Fries C&O 54g PMP
Smiths Frazzles 75g PMP
Short terms
Open to GB 18+ *shopt account holders only. Competition opens [00:01] (UK time) on 17/03/2025 and closes at [23:59] (UK time) on 29/04/2025. To qualify, entrants must successfully redeem the offer entitled “Max Your Snacks” by following the “Download Now” link and successfully downloading the category guide. Retailers who have successfully downloaded the guide will receive a follow up offer to stock five of the Max Your Snacks PMP SKUs. To qualify, entrants must successfully redeem the offer entitled “Stock 5 PMP for a Chance to Win £100” by following the “Claim Now” link and successfully stocking of five Max Your Snacks PMP SKUs will result in retailers being automatically entered into a prize draw offering the chance for 30 retailers to win £100 each. Please note entrants need to make their claim before the closing date. Eligible participants will be awarded via their *shopt wallet. Max 1 entry per store. Full T&Cs can be found HERE Promoter: CPM United Kingdom Limited, a company incorporated and registered in England and Wales with registered company number 01757157 and registered office address at 85 Strand, 5th Floor, London, England, WC2R 0DW.