Pepsi MAX has just dropped its football film, “Nutmeg Royale”. Centred around the beautiful game’s craftiest move, the carbonated-drink giant has tapped into its incomparable and proven ability to seamlessly bring the worlds of football culture and entertainment together to deliver an action-packed, star-studded campaign under its new international tagline “Thirsty For More”.
Leading with an epic hero film, fans can see the world’s all time football great and seven time Ballon D’Or winner – Leo Messi, alongside iconic players Paul Pogba and Ronaldinho – take part in their toughest match to date. Outwitting each other, as well as unsuspecting locals alike, the elite football stars battle it out in a sensationally entertaining nutmeg tournament. The fast-paced action movie-style ad is packed with cameos, trick shots and Pepsi MAX’s signature humour, all to one of the most iconic football soundtracks of Fatboy Slim’s infectious “The Rockafeller Skank”. Adding to the legendary line-up, football influencers Luva de Pedreiro and Kaljit Atwal can also be spotted showcasing their trademark skills. As part of its new “Thirsty for More” tagline, Pepsi MAX is championing the ambition of “Generation Thirsty”, by shining a light on the next generation of amazing talent, making Luva and Kaljit the perfect fit for the brand.
In “Nutmeg Royale” everything and everyone is a target. A trick reserved for the risk-takers who are thirsty for the rush of the game, the nutmeg requires confidence, skill and impeccable timing. It’s more than just a move on the pitch, it’s a mindset. Directed by Ernest Desumbila, Barcelona’s multi award-winning filmmaker, the film is layered with football culture references from start to finish, highlighting the universality of the much-adored game, and the intersection of the sport with popular culture – which Pepsi MAX has long been at the forefront of.