Peperami, the UK’s leading meat snacking brand, has announced a major partnership with Doritos to launch a limited-edition Peperami x Doritos BBQ Sweet Tang range, arriving this month.
The move brings together two of the UK’s most recognisable and culturally bold snacking brands to inject new energy into the fast-growing meat snacks category, which has doubled in value over the past five years to more than £335m.
Demand for protein snacks continues to surge, with one in five UK households now seeking out protein-rich options and more shoppers buying meat snacks more often. Protein-packed Peperami has been central to this growth, combining real meat protein with bold flavour and unmistakable personality.
The brand has risen more than 7% in the past year, sells over £145m annually, and reaches one in five households, with significant headroom for further expansion, particularly among young adults seeking convenient, tasty, filling snacks for at-home and on-the-go moments.
The new collaboration brings Doritos’ fastest growing flavour in the UK to Peperami’s iconic sticks range, which already accounts for 37% of category sales.
The limited-edition flavour is expected to attract young adult shoppers into the brand, while strengthening Peperami’s relevance across a wide range of snacking occasions, from work breaks and TV nights to travelling, outdoor activities and pre-dinner grazing.
At the heart of the partnership is the bold new BBQ Sweet Tang flavour, rolling out across three Peperami formats. The launch heroes the brand’s bestselling sticks range and offers retailers a strong opportunity to drive incremental sales through a familiar yet distinctive flavour profile.
Peperami BBQ Sweet Tang 5-pack
- Pack: 5 x 20g
- RSP: £3
- Availability: March 2026 (supermarkets & convenience)
- Designed to boost adult snacking with a bold, distinctive flavour profile backed by Doritos’ strong appeal among young adults.
Peperami BBQ Sweet Tang Minis
- Pack: 10 x 10g
- RSP: £3
- Availability: March 2026 (supermarkets & convenience)
Minis remain a top-performing lunchbox staple, ranking third best-selling SKU in the market. With a quarter of shoppers buying Minis exclusively, the new flavour is expected to broaden family appeal while maintaining strong loyalty.
Peperami BBQ Sweet Tang Singles
- Pack: 28g
- RSP: £1.30
- Availability: March 2026 (supermarkets & convenience)
Perfect for meeting the rising demand for high-protein food-to-go options, singles offer a convenient, long shelf-life snack suitable for meal deals and on-the-go snacking occasions.
Karina Caricco, Head of Peperami Marketing, said: “This iconic partnership brings together two bold, much-loved brands. By pairing Peperami’s protein-packed sticks with Doritos’ distinctive flavour credentials, we are opening up new usage occasions and giving retailers a major opportunity to drive incremental sales.
"We expect this collaboration to attract more young adults into the category and further accelerate Peperami’s momentum.”
The launch will be supported by a £3.5m media campaign across social, digital, connected TV, influencer strategy and shopper marketing throughout 2026, driving awareness, talkability, trial, conversion and repeat purchase across grocery multiples, convenience, cash & carry and discounters.
With bold flavour, iconic branding and serious media firepower, Peperami continues to prove that protein doesn’t have to be boring, keeping the meat snacks category loud, fun and growing.