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Party Rings debuts Halloween ‘Trick or Treat Minis’

Party Rings Trick or Treat Minis
Andy Marino
By Andy MarinoSep 15, 2025
Andy Marino
Andy was born in London just in time to see England win the World Cup, and much later began his career in academia, gaining a PhD in American Literature and lecturing at several universities, including Maryland and Gothenburg in Sweden, and pursuing a sideline in sheep-farming before moving back to London and becoming a literary agent and TV documentary-maker (working for various broadcasters and making series such as the BBC’s Monsoon Railway, set in Bengal). He has written several biographies, including the Second World War story American Pimpernel, and became the official biographer of India’s Prime Minister (then Chief Minister of Gujarat) publishing Narendra Modi, a Political Biography (Harper Collins). Andy joined Asian Media Group in 2018, his first “proper” job, and has been there ever since, believing that, while trade journalism might not save the world, it might just save journalism.
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Fox’s Burton’s Companies (FBC) is bringing a wicked twist to its beloved Party Rings brand with the launch of Party Rings "Trick or Treat" Minis, the first-ever Halloween edition in the brand.

Landing just in time for Halloween, Trick or Treat Minis feature bite-sized biscuits in fun Halloween-inspired shapes, including bats, cats, and pumpkins. Each biscuit is topped with vibrant, seasonal icing colours created especially to delight (and fright!) during Halloween festivities.

Available in a ten-pack of mini bags, the format is ideal for those expecting trick-or-treaters or hosting a spooky get together. In consumer testing, the product achieved an impressive 86 per cent "overall liking" score, which is significantly higher than the 70 per cent average in the Sweet Biscuit category, highlighting its strong appeal ahead of launch.

david hebsonfox’s burton’s companies

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