Parfetts’s Birmingham depot wins 2023’s Wholesale Depot of the Year Award

Asian Trader Awards’ Wholesale Depot of the Year Award for 2023 has been awarded to AG Parfetts and Sons, Tyseley, Birmingham.

This year, the award event was held at Westminster Park Plaza Hotel in London. The compere for the evening was Nitin Ganatra, better known as Masood on EastEnders. The awards were presented by Kalpesh and Shailesh Ramniklal Solanki, Group Managing Editor and Executive Editors at Asian Trader.

Food minister Mark Spencer MP was the chief guest of the event. The awards night saw some of the most innovative and successful retailers from the UK’s independent grocery sector. Judges noted that the entries for the awards have surpassed all expectations, making this year’s competition the fiercest and most competitive one to date.

The award was collected by Jon Griffin, Depot General Manager.

Parfetts Tyseley depot opened in 2023 and it is already hugely popular amongst retailers in the midlands. The depot has built strong relationships with local suppliers and the general manager has the freedom to trade ensuring they meet the needs of local retailers and the depot remains competitive. Parfetts Tyseley has a strong Retail Club with year round competitive offers. There is also weekly supplier takeovers enabling them to run bespoke promotions for key trading periods and NPD promotion.

Parfetts has established the depot as a great local favorite, and overwhelmingly supplies retail customers with an impressive availability ratio of 97 per cent. It was noted during the award presentation that the wholesaler is well-known for treating its staff as well as it treats its customers, and the latter are benefitting especially well from this depot, with its blanket coverage of stock and promotions via WhatsApp, catalogues and emails. In the building itself there’s the latest tech, including shelf-edge and digital screens inside and out.

Speaking at the event, Asian Trader assistant publisher Shefali Solanki said, “The Asian Trader Awards is considered to be the most significant and important way of recognising and encouraging excellence in the convenience sector and recognising wholesalers and suppliers who play an incredible role in the supply chain to help feed the country.

“Since the inception of the awards, we have recognised some amazing retailers and wholesalers, with the help of our esteemed judges. Tonight is no different with the entries being some of the best we have ever seen.

“The winners tonight have innovated, offered home deliveries, supported their local communities, fund raised for local charities and offered free food and supplies to school children. These retailers have understood the changing needs of their customers and have adapted their stores to suit their needs.”

Below is the complete list of winners of Asian Trader Awards 2023:

Ramniklal Solanki Award for Excellence in Convenience and Wholesale: Jason Stocker, Wholesaler and Convenience Controller for Nestlé UK

Asian Trader of the Year 2023 In Association with JTI: Kalpesh (Peter) Patel, Zola Group Limited, Barming, Kent

Asian Trader Responsible Retailer of the Year Supported by JTI: Dave Hiscutt, Bassetts Londis, Weymouth

Asian Trader Wholesale Depot of the Year: AG Parfetts and Sons, Redfern Road, Tyseley, Birmingham

Asian Trader Convenience Chain of the Year Supported by Dr Beckmann: Arul Palaniappan – Premier, Grantown-On-Spey

Asian Trader Vape Convenience Retailer of the Year Supported by BAT: Nikesh Patel – S&B Supermarket LLP T/A Costcutter, Northampton

Asian Trader Bakery Retailer of the Year Supported by Warburtons: Fabio Finocchiaro – Rootes Grocery Store (Costcutter) University of Warwick

Asian Trader Next Gen Award Supported by One Stop:  Kersheaup Vagadia – Kearsley Mount Precinct, Bolton

Asian Trader Independent Retailer of the Year Supported by Booker: Anila Ali – Ali’s Convenience Store, Premier, Tranent

Asian Trader Food to Go Retailer of the Year Supported by KP Snacks: Shaan Chaudry – Triple ‘a’ Foodhall, Nuneaton

Asian Trader Spirit of the Community Award Supported by Mondelēz International: Imran Ali – Day-Today, Bourtreehill Supermarket, Irvine, Ayrshire

Symbol Retailer of the Year Supported by Bestway: David Wyatt – Crawley Down Group Ltd, Costcutter/Bargain Booze, Crawley

Off Licence of the Year Supported by Molson Coors: Ehamparam Karunanithy – Premier Talbot Store, Poole

Asian Trader Impulse Retailer of the Year Supported by Pladis- Sheetal Sisodiya – Spar Lindford, Bordon

Local Hero Award Supported by Walkers- Surinder Kaur Dhadwal – One Stop, Oldbury, Birmingham

Asian Trader Businesswoman of the Year Supported by PML- Kay Patel – Witley Village Store, Witley, Surrey

Convenience Product Awards winners 2023

Snack brand of the year: McCoy’s Epic Eats KP Snacks

Soft Drinks Brand of the Year: Monster Energy Lewis Hamilton Zero Sugar Coca-Cola Europacific Partners

Confectionery Brand of the Year: Galaxy Smooth Mint Mars Wrigley

Vape and Next Generation Brand of the Year: Blu Bar Imperial Tobacco

Lager, Beer and Cider Brand of the Year: Madri Excepcional Molson Coors

Asian Trader Grocery Brand of the Year: McVitie’s Gold Billions Wafer – Pladis