Parfetts has launched a Go Local pasta range, further extending its Italian-inspired food offering following the launch of its own label pasta sauces last month.
The new range is designed to provide retailers with excellent margins while delivering unbeatable value to consumers.
The three-strong range includes Spaghetti, Fusilli and Penne pasta varieties, price marked at £1.19 per 500g pack. The pasta range gives consumers a value-for-money brand choice, while retailers benefit from a healthy margin.
The pasta varieties also complement Parfetts own label Tomato & Basil and Tomato & Chilli pasta sauces launched recently, both priced at £1.49 per 350g jar.
Go Local pasta is available in convenient price-marked packs (PMP) of 12 x 500g for Spaghetti and 6 x 500g for Fusilli and Penne varieties, helping retailers build consumer loyalty and drive sales.
According to a 2020 YouGov survey, fusilli is the most popular pasta shape in the UK, with 19% of pasta eaters naming it their favourite. Spaghetti is the world’s most popular pasta shape.
Parfetts’ new Go Local Own Label pasta is expected to appeal to families looking for a quick, easy, value-for-money meal solution.
The launch marks the latest addition to Parfetts’ growing Own Label range, which is focused on providing both strong margins and value. The range is expected to expand to over 200 lines by the end of 2024.
Gurms Athwal, trading director at Parfetts, said: “Retail data shows that in 2021/2022, an average of 86g of pasta was consumed per person per week in UK households, making it a mealtime winner. The Go Local dried pasta range provides consumers with the most popular pasta shape varieties and exceptional value through clearly marked pricing while offering retailers significant profit margins. Our commitment lies in empowering retailers by supplying products that enable them to compete effectively in the marketplace.”
Go Local pasta is now available exclusively at Parfetts, in depots, and online.
