More

    Parfetts drives retailers to score in Rugby World Cup

    Parfetts is encouraging all retailers to take advantage of the sales opportunities created by The Rugby World Cup, which kicks off in France on Friday (8).

    According to industry data from Asahi, the 2015 Rugby World Cup held in England saw an uplift in beer sales with +4 per cent value growth over the previous year. For rugby fans, beer is the number one choice of beverage (60 per cent choose beer), with lager the most popular beer type.

    Parfetts has loaded its trade week, which ends on Saturday (9), with beer offers that help retailers maximise their margins. The wholesaler has an extensive beer range from premium lagers to local craft ales. Beers come in a large number of pack sizes, designed to be ready to drink from the chiller and larger pack sizes to drink at home.

    Commenting on the opportunity, Jamie Ferguson, head of marketing at Parfetts, said, “The Rugby World Cup is an incredible opportunity for our retailers. It will drive increased BWS sales, with a focus on beers. We understand the importance of chilled, ready-to-drink beers for convenience and offer a wide range at industry-leading prices.

    “Over 70 per cent of rugby fans plan to watch the games at home, so ensuring sufficient stock of popular brands is key. We have secured fantastic promotional offers on a wider range of beers, with the largest POR on Asahi at 42.5 per cent (12x620ml).”

    The offers include Stella Pints at 26.1 per cent POR, Desperado 3x330ml at 28% POR, and Carling 10x440ml at 30.7 per cent.

    Parfetts operates depots in Aintree, Anfield, Birmingham, Halifax, Middlesbrough, Sheffield, Sommercoates and Stockport. Its operations cover Northumberland to Wales, the Midlands and Northamptonshire.

    Latest

    Indian whisky, Indri, joins Mangrove Global ahead of UK launch

    Mangrove Global has further expanded its world whisky portfolio...

    Two premises in Seaham closed following seizure of illegal cigarettes and vapes worth £7,000

    Two Seaham businesses have been ordered to close for...

    Sharwood’s celebrates National Curry Week retailer and local community

    Sharwood’s cooking sauces – a brand seeing growth in...

    Seabrook unveils on-pack promo offering ‘seaside adventures’

    Seabrook has unveiled a new on-pack promotion, Seaside Adventures,...

    Don't miss

    Indian whisky, Indri, joins Mangrove Global ahead of UK launch

    Mangrove Global has further expanded its world whisky portfolio...

    Two premises in Seaham closed following seizure of illegal cigarettes and vapes worth £7,000

    Two Seaham businesses have been ordered to close for...

    Sharwood’s celebrates National Curry Week retailer and local community

    Sharwood’s cooking sauces – a brand seeing growth in...

    Seabrook unveils on-pack promo offering ‘seaside adventures’

    Seabrook has unveiled a new on-pack promotion, Seaside Adventures,...

    Funkin Cocktails celebrates 25 years of flavour with £25k on-pack prizes

    Funkin Cocktails, the RTD cocktail brand, is set to...

    Two premises in Seaham closed following seizure of illegal cigarettes and vapes worth £7,000

    Two Seaham businesses have been ordered to close for three months after more than £7,000 worth of illegal cigarettes and vapes were seized. Peterlee Magistrates'...

    Sharwood’s celebrates National Curry Week retailer and local community

    Sharwood’s cooking sauces – a brand seeing growth in the independent channel year on year, celebrated National Curry Week 2023 last October by launching...

    National Rice Week returns in September 

    The Rice Association has announced that National Rice Week will return for a seventh year from 9 – 15 September 2024. The annual celebration will continue...