Stockport-based wholesaler Parfetts has seen strong results from its recent partnership with Au Vodka, with the campaign driving sales and rewarding one Go Local retailer with an unforgettable prize experience.
As part of the promotion, Billy Singh, owner of Thorne Convenience Store in Doncaster, won a Gold Au Vodka Van in a nationwide giveaway.
The campaign not only created excitement in-store but also generated a noticeable sales uplift across participating retailers.
Billy said: “I’d like to say a massive thank you to Parfetts, who have supported me for many years, particularly my business development manager, Nick Wakeman.
"Visiting Au Vodka’s headquarters and meeting the team, which was also part of the prize, was a once-in-a-lifetime experience I won’t forget.”
The collaboration is part of Parfetts’ broader focus on driving value through exclusive promotions, brand partnerships, and tailored support that help independent retailers grow sales and stand out in their communities.
John O’Neill, head of customer development at Parfetts, added: “Our partnerships with leading brands like Au Vodka allow us to deliver creative campaigns that reward retailers and strengthen customer engagement.
"This initiative is a perfect example of how strong supplier relationships can bring real benefits to independent stores and individual retailers.”