A significant upscale moment for plant-based, ice cream pioneer Over the Moo sees Simon Goodman and his team initiate a crowdfund (Crowdcube), which will be tasked with raising a minimum of £100k to sit alongside £100k recently assembled by friends and family.
Just some 18 months after launching, Simon and his team have established an enviable 300 UK store presence for its award-winning, three-strong range (Caramel, Vanilla & most recently Chocolate) of coconut-milk themed ice cream bites that provide a modern ‘sharing pouch’ take on the iconic choc ice.
At under 30 calories a bite, this healthier living offering with its clear ‘lactose-intolerant’ agenda seeks to bring an extra layer of discernment to a thriving bite-sized category with limited vegan choices."‘Having spent our formative months bedding down a significant wholesaler network to meet our short-term indie store and foodservice aspirations, adding a much requested chocolate bite offering to our offer, enhancing our on-pack branding whilst expanding our image library; the focus for these funds will be to advance our B-Corp aspirations whilst prioritising meaningful marketing support for the next tranche of nationwide listings we’ll be disclosing over the next few weeks," said UK founder, Simon Goodman.
Existing within a sizeable £1.5bn category within the UK, Over the Moo is taking significant strides to bridge the sizable gap between dairy and plant-based ice cream whilst tackling the ongoing conundrum that exists around portion-controlled, permissible treats that over-index in terms of flavour not calorie guilt.
