Biscuit brand OREO is launching a limited-edition OREO Creme Egg cookie, which features the flavour of Creme Egg in an additional layer of filling for the ultimate Easter-themed snack.
The OREO Creme Egg is set to drive category growth by maximising the Easter snacking occasion, carving out a niche space within biscuits. The treat is designed to be shared by consumers with their family and friends.
"The introduction of OREO Creme Egg is the perfect pairing of two iconic brands to create a new snacking occasion at Easter,” said Nikita Yadav, Brand Manager Seasonal Biscuits and OREO at Mondelēz International. “Every bite of this limited-edition cookie combines the crunch and rich cocoa taste of OREO cookies with the indulgence of Creme Egg. This gives the consumers a new way to enjoy the flavours of Creme Egg alongside OREO. This limited-edition biscuit is set to drive excitement in the biscuit category, adding basket spend as family and friends come together to celebrate Easter."
OREO Creme Egg will be available after Christmas in the convenience channel and is available until Easter 2026. The launch is being supported with in-store activations and a playful above-the-line campaign that is set to appear across OOH, Radio and organic social media.