OREO has to announced its union with one of pop music’s most iconic popstars, Lady Gaga, in the Sing It With OREO experience, a design collaboration around her 2020 smash hit dance album, Chromatica.
The classic blue OREO pack will transform in to Chromatica’s vibrant pink design, with the scratch motif displaying the classic OREO cookies within.
“OREO and Lady Gaga share values of inspiring and spreading kindness. They believe in the power of music to bring people together and express what words cannot,” said a spokesperson.
OREO fans will have to stay tuned for the release of limited edition packaging, which will be classic vanilla and Twin pack variants. More details to follow soon.