Old El Paso is adding two new SKUs to its seasoning mix range: Extra Mild Fajita Spice Mix and Fiery Hot Fajita Spice Mix. Both are now available for purchase.
The new flavours join Old El Paso’s range of fajita spice mixes – including the popular Smoky BBQ (mild heat) and Roasted Tomato & Pepper (medium). The beauty of Mexican food lies in its customisability – whether you crave heat, a gentle kick, or smoky flavours, there’s something to satisfy every palate, making it a cuisine the whole family can enjoy.
The launch is supported by a wider £4 million brand investment, aimed at driving top-of-mind awareness and reinforcing its commitment to delivering accessible, flavourful meals for all.
As the leader in the World Foods category with a 52 per cent value share in the Mexican segment, Old El Paso is continually expanding its range to keep pace with evolving shopper preferences – ensuring there’s a flavour for every taste, and a solution for every meal occasion.
Seasoning mixes remain the fastest-growing segment within the Mexican category, with scratch cooking on the rise as more consumers opt for meals at home. The segment has grown six per cent in the past year – with Old El Paso leading this momentum through 12 per cent growth across its own seasoning mix range. These convenient sachets offer a quick and easy hack to great flavour, helping busy families elevate home-cooked meals with minimal effort.
These new seasonings mixes are designed to drive footfall and category penetration, by appealing to a wider pool of consumers, who seek smoky ad spicy flavours. With options that cater to both heat-seekers and milder tastes, Old El Paso is helping to bring more people around the dinner table – from Fajita Friday feasts to quick weekday wins.
The new products also launch as part of Old El Paso’s latest sustainability initiative, with the seasoning mixes now available in fully recyclable packaging (recycle at store) – another positive step in the brand’s ongoing sustainability journey.
“By expanding our spice mix range, we’re catering to even more tastes and households,” said Aditi Hilgers, Head of Meals at General Mills UK.
“These new launches allow families to enjoy Mexican meals their way, without compromise – from Extra Mild to Fiery Hot, it’s all about creating a flavour experience that works for everyone.”
With the Hot Fajita Spice Mix meeting an untapped demand for intense flavour and Extra Mild catering to more sensitive palates, the brand is creating greater inclusivity in mealtime choices, whilst also helping retailers tap into even broader shopper missions.
Extra Mild Fajita Spice Mix – RRP £1.25
Fiery Hot Fajita Spice Mix – RRP £1.25