Olbas has extended its decongestant range with the launch of new Olbas Shower Gel, marking a move that makes it the UK’s first decongestion brand to launch such a product, entering the fast-growing shower category.
Enriched with natural eucalyptus and peppermint oils, the new Olbas Shower Gel delivers an invigorating cleansing experience, while the steam of the shower activates menthol vapours to support easy breathing. It offers a convenient alternative to the existing Olbas Bath product for time-poor consumers looking for congestion relief.
Rachel Ramsden, Olbas Senior Brand Manager
With 43 per cent of UK category sales now coming from shower products, according to Mintel’s Soap, Bath & Shower Products Market Report 2025, shower formats remain the most popular across the sector, particularly as consumers continue to prioritise wellness, convenience and fragrance. The UK bath and shower market is projected to grow at over six per cent CAGR through 2029, driven by rising consumer demand for functional, sensory cleansing formats.
“Our Olbas range has always been about providing comfort and relief to the whole family wherever and whenever it’s needed most," said Rachel Ramsden, Senior Brand Manager for Olbas. "With more people opting for showers over baths, we saw an opportunity to bring our signature vapours into a format that fits seamlessly into everyday routines. Olbas Shower Gel is designed for busy mornings or wind-down evenings, delivering that familiar, decongestion sensation while keeping skin nourished and refreshed.”
Dermatologically tested and suitable for sensitive skin, with an RRP of £3.49 (250ml).
Suitable for adults and children aged three and over.