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Norwich retailer Mike Humphreys chosen as Bakery Retailer of the Year

Asian Trader Bakery Retailer Award
L-R: Shailesh Solanki, Keren & Mike Humphreys, Kate Schoon Convenience Customer Business Controller of Warburtons, Kalpesh Solanki, Rory Bremner
Kiran Paul
By Kiran PaulDec 02, 2021
Kiran Paul
With a background that spans both the agility of startup environments and the established presence of Asian Media Group, Kiran tries to bring a well-rounded perspective to his work. His career as a journalist began at a dynamic news startup, where he honed his reporting and storytelling skills for five years, gaining valuable experience in a fast-paced and evolving media landscape. Since 2018, he has been contributing to Asian Trader, where a standout feature of his work has been his in-depth interviews with award-winning retailers, which he transforms into insightful profiles that appear in each issue.
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Mike Humphreys, who runs Premier Kenninghall Stores and Post Office in Kenninghall, Norwich, has been named as the Bakery Retailer of the Year at the 2021 Asian Trader Awards.

The 33rd edition of the awards, which celebrates excellence in the UK’s convenience stores, was held on Tuesday 30 November at Park Plaza Westminster Bridge, London hosted by noted impressionist Rory Bremner.

Business Secretary Kwasi Kwarteng has graced the event as chief guest, with leading politicians and captains of industry joining in to herald independent retailers, convenience store and symbol operators, shopkeepers, off-license owners and newsagents from across the UK.

Delivering his keynote speech, Kwarteng said: “I have to say to the companies and business leaders represented here tonight that you have shown a spirit of sacrifice, and huge amounts of real leadership in your communities. And that's why I wouldn't miss this event for the world.

“It was retailers, day in day out, who were bearing the brunt of the risk, who were working, in many cases 20 hours a day, to keep people going and to make sure that essential goods and services were provided. And my only word is thank you. You probably don’t hear that too often from government ministers.

“But from the bottom of my heart that is the most sincere, heartfelt message, because it's been a terrible time, for so many people in lots of different communities, and without your support, without your unstinting effort, things would have been a lot worse. So thank you very much on behalf of everybody in this country.”

all winners low Winners of Asian Trader Awards 2021

As the smell of freshly baked products makes a convenience store a pleasant place to be and tempts customers into a shop, the Asian Trader Bakery Retailer Award, supported by Warburtons, puts the spotlight on a store with a beguiling bakery offering.

Mike is one veteran retailer who used an adverse situation as an opportunity to make the store better than it was before, when he needed to do a refit after the market square in Kenninghall flooded and the store ended up three feet deep in water last December.

The shop has devoted 6.8m to bread and cakes, and bakes them two to three times a day to give great fresh products with that fantastic smell of in-store baking. A large range of locally produced fresh bread, rolls and cakes complement their offering.

The Judging Panel said: “Mike’s store has a total of 258 bakery lines together with a range of 50 different cakes. The reputation this has given his shop is fantastic.”

The full list of the winners:

  • Ram Solanki Lifetime Achievement Award: Sir David Amess MP (posthumous)
  • Wholesale Depot of the Year Award: Time Cash & Carry Rainham
  • Responsible Retailer of the Year supported by JTI: Lewis Prager, Best One Preens, Wakefield West Yorkshire and Jonathan James, James Convenience Retail Ltd, Derby
  • Convenience Chain of the Year Award supported by Dr Beckmann: Pete (Kalpesh) Patel, Zola Ltd (Costcutter) Southborough
  • Local Hero Award supported by Walkers Sensations: Asif Akhtar, Premier Smeaton Stores, Kirkcaldy
  • Bakery Retailer of the Year Award supported by Warburtons: Mike Humphreys, Premier Kenninghall Stores and Post Office Norwich
  • Independent Retailer of the Year Award supported by Booker: Pete Saleem, Premier Broadway Circle, Blythe, Northumberland
  • Food To Go Retailer of the Year Award: Shamly Sud, Premier Racetrack, Glasgow
  • Tobacco Retailer of the Year Award supported by Imperial Tobacco: Amit Puntambekar, Ash’s Store, Fenstanton, Cambridgeshire
  • Impulse Retailer of the Year Award supported by State Bank of India: Mos Patel Family Shopper Ashton Under Lyne (Both Shops)
  • Symbol Convenience Retailer of the Year Award supported by Bestway: Kopi Kalanathan, Costcutter, Doncaster
  • Next Gen Award supported by pladis: Nishi Patel, Londis Bexley Park, Dartford
  • Vape Convenience Retailer of the Year Award supported by British American Tobacco: Aman Uppal, One Stop Mount Nod, Coventry
  • Spirit of the Community Award supported by Mondelez: Julie Kaur, Premier Jules Convenience Store, Telford
  • Asian Trader of the Year: Mandeep Singh, Premier Singh’s Shirecliffe, Sheffield

Product Awards:

  • Convenience Snacks Brand of the Year: McCoy's Fire Pit, KP Snacks
  • Convenience Soft Drink Brand of the Year: Monster Nitro, Coca-Cola Europacific Partners
  • Convenience Confectionery Brand of the Year: Cadbury Twirl Orange by Mondelēz International
  • Convenience Vape & Next Gen Product of the Year: Ploom by JTI
asian trader awardsasian trader bakery retailer awardbakerybakery retailer of the yearconvenience storemike humphreysnorwichnorwich retailerpremier kenninghalluk’s convenience storesveteran retailer

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