Nordic Spirit, the UK’s leading 100% tobacco-free nicotine pouch brand, has extended its range with a new elderflower flavour.

Available in 6mg and 9mg strength at an RRP of £6.50, the new product with join existing flavours mint and bergamot wildberry.

The UK nicotine pouch market is continuing to grow for customers seeking discreet usage when vaping and smoking are not permitted, currently valued at £380,410 a month.

As well as a brand-new flavour, Nordic Spirit has unveiled key changes to the design resulting in a fresh new look with a price mark pack (PMP) to help drive sales.

Retailer hub JTI Advance has been taking the time to learn about Nordic Spirit to help individual customers needs on what flavours and strengths are most suited to them.

Mr. Onder Dogan, owner of Green and Fresh, says: “The success of Nordic Spirit in my store has been fantastic. It’s been really popular amongst my customers since I started stocking it and I display it right at the front of the till.

“I’m looking forward to extending my range with the new flavour and would really recommend other retailers stock up and profit from this category.”

For more information, visit JTI Advance