This Christmas is going to be biggest ever for low and no-alcohol drinks, states a recent report citing figures and trends from supermarket Tesco.
Data from Tesco shared exclusively with The Mirror found the supermarket is expecting to see more demand than ever for the likes of Lucky Strike, Kylie Minogue's 0% wine and Captain Morgan Alcohol Free Rum with sales soaring by as much as 70 per cent.
The supermarket stated that no and low beer has been the biggest winner this year with shoppers now buying in multi-pack sizes rather than single bottles or cans - the equivalent in litres of a 20 per cent rise on 2023. Now, it is predicting demand in the four-week run up to Christmas to grow by 15 per cent on the same period last year with Lucky Saint, Heineken, Peroni, and Athletic among the most popular brands.
No and Low Spirits also saw demand at Tesco leaping by 20 per cent year-on-year. Predicted best sellers for Christmas, based on early demand, are Captain Morgan Alcohol Free Rum 70cl; Whitley Neill Rhubarb and Ginger 0% gin; and its own label Pink Gin and Lemonade 0.5% 4-pack.
No and Low Wine also saw strong growth of more than 10 per cent, with demand for Kylie Minogue’s Sparkling 0% Rose already nearly 70 per cent on 2023 sales.
Overall, Brits created a record demand for no and low alcohol drinks this year with sales rising through the year and not just for the traditional Christmas and Dry January occasions - the summer's Euro 2024 tournament in particular saw a peak. During the month-long competition Tesco saw demand for no and low beer soar even higher than for Dry January.
Karen Tyrell, CEO of the charity Drinkaware said, "The growth in the sale of no and low-alcohol drinks in this past year is really positive. Our research shows UK drinkers are choosing them more and more, with around a third of people now using them to moderate their drinking."
Tesco no and low drinks buyer David Albon said, "It’s taken a while but we’re seeing a new consumer confidence for no and low drinks in general whereby shoppers are now more trusting in the quality of the drinks they can buy and the brands available to them.”
