Nisa’s summer of sizzling savings continue

Nisa’s summer of sizzling savings continues with a new Big Deal that offers the two key components of a backyard barbecue for less.

The deal features the classic British summertime combination of sausage and beer for just £4 and is available in stores until Aug 9.

“It’s clear that consumers are looking to save money on every shop so Nisa retailers offering their customers value promotions like the Big Deal will be key to driving sales this summer,” says Laura O’Hearne, promotions manager at Nisa.

Comprising the recently ‘taste approved’ by Good Housekeeping Co-op Irresistible Pork Sausages 400g and Budweiser 4pk or Budweiser 0 percent 4pk for just £4, the promotion slices almost £5 off the RRP. And as a non-licensed alternative, Coca Cola, Diet Coke, and Coke Zero are also available as a part of the deal.

Nisa retailers can emphasise the saving this Big Deal provides to their customers with the summer-inspired Big Deal POS kit which comprises dedicated posters, fins, and wobblers featuring licensed and non-licensed products.

“It’s important that retailers display all of the interchangeable deal elements in the same chiller and highlight the promotion with point of sale to ensure easy accessibility and to inform shoppers of the options available,” advises O’Hearne.