Nisa unveils ‘mega price’ drop on over 100 products

Nisa has announced an investment into its wholesale pricing with over 100 products now available at a ‘mega price’.

The line-up of deals to support Nisa retailers over the festive trading period includes top reductions across beers, wines, spirits, soft drinks and tobacco categories.

It includes products such as Stella Artois, Fosters and Budweiser in the beer category, Echo Falls and 19 Crimes in the wine category and Captain Morgan, Gordons and Smirnoff in the spirits category.

Nisa has also lowered prices on key vape brands including Lost Mary, Elf Bar and Crystal across a range of SKUs.

Nisa retailers have seen a number of case reductions including £8.50 off Jack Daniels 70CL, £7.20 off Absolut Blue 70CL and £3 off a range of Lost Mary products.

Nisa said the investment further demonstrates its commitment to offer competitive prices to its customers and support retailers grow margins throughout the festive period.

This promotion also follows multiple investments made by Nisa in 2023 across several categories.

V&N Limited, a five-store Nisa retailer, said: “There is a fantastic reduction overall. It’s good to see Nisa competing with other suppliers. There are quite a few good lines, especially in alcohol.”

A London-based Nisa retailer added: “Most the prices are brilliant – specifically on vapes and multipack beers!”

Ayaz Alam, Director of Wholesale at Nisa, said: “This fresh investment will be very timely for our Nisa customers as we look to provide value and an opportunity for retailers to grow margins heading into the final weeks of the year. We have received some excellent feedback on the promotion so far which has been pleasing.”