Nisa’s independent retailers are helping to make food allergies history by purchasing from a range of products available through Nisa’s central distribution.
Any lines bought from the Co-op Free From range between Wednesday 13th April and Tuesday 3rd May will see a donation made directly to charity.
The Natasha Allergy Research Foundation (NARF), the cause behind Natasha’s Law, will benefit from all sales made to Nisa partners to tie in with National Allergy Week which runs from 25th April.
Any Co-op Free From products purchased by Nisa partners during the three-week period will generate a 10 ;per cent donation to the Foundation.
“Food allergies can have life-threatening consequences which is why we are raising funds for the Natasha Allergy Research Foundation who invest in research whilst raising awareness,” said Jonny Lambert, Co-op Brand Planning and Comms Manager (Wholesale).
“When Nisa partners buy any Co-op Free From product during the three week period, we’ll donate 10% of sales so the more partners buy, the more we donate.
“More and more shoppers are turning to Free From as a sustainable, conscious choice and the Co-op range offers real value too.”
Head of Retail at Nisa, Victoria Lockie, said: “This is another brilliant opportunity for our independent partners to make a real difference, without it costing them a penny, and at the same time they are investing in an exciting growth category.”