Nisa invests £6 million to cut prices over thousand branded products

Nisa has announced a £6 million investment into the wholesale price (WSP) of more than a thousand branded products.

The group said it has reduced the WSP of products across the most important ambient categories to symbol and independent retailers within the convenience market: beers, wines, spirits, soft drinks and tobacco.

This includes a £6.62 saving on a case of 4 pack Carlsberg Export (pint), a £5.97 saving on a case of Hardys VR Chardonnay and a £1.48 reduction on a case of JPS Players Real Red King Size. In soft drinks, a case of 24 Coca Cola Regular 330ml cans has a £1.95 saving. Smirnoff Vodka 70cl is currently on promotion at £69.00. However, post this promotion, the new WSP will be just £70.74, a saving of £7.72 against the current standard WSP.

Peter Batt, newly appointed managing director of Nisa, has committed to further develop the customer offer as part of its mission to be the independent retailer’s partner of choice, and the group said this significant investment further supports its retailers.

“I’ve been really clear since taking on this role that Nisa retailers are at the heart of all our decisions and that I’ll listen to their feedback and will deliver on everything we said we would. We know we need to invest in price during these challenging times, and that’s why we’re pleased to be able to provide better wholesale prices into categories which drive high footfall for our retailers, allowing retailers to protect their margins at a time when most business costs are escalating,” Batt said.

“This price investment is only the beginning of the support we are committed to providing our retailers throughout 2023 and beyond. We know that issues such as energy costs and the cost of living are a real concern to our Customers and we are working hard to provide as much support as possible.”

Mike Sohal, owner of Nisa Local Dallam Stores in Warrington, added: “Some great work has been done here by the team at Nisa under Peter Batt’s leadership by simply listening and understanding us independents.”

The prices went live for Nisa Customers on 11 February with changes being made to base WSP as well as some current promotional prices being reduced.

As the industry continues to face inflationary pressures, Nisa said its retailers will see some base WSP increases on products outside of these categories.

This new price investment comes on the back of the investment announced in September last year which saw more than 1,000 price reductions for Nisa retailers on Co-op own brand lines.