NielsenIQ expands Spaceman services to SPAR partners worldwide

NielsenIQ (NIQ), a global leader in consumer intelligence, has announced a strategic collaboration with SPAR International, facilitating the integration of NIQ Spaceman services.

NIQ will offer its space management services to SPAR country organisations worldwide, with the objective of enhancing the market position of all the retail organisation's partners.

SPAR is the world’s largest leading voluntary group of independently owned and operated retailers and wholesalers, who work in partnership under the SPAR Brand. The group comprises of more than 13,984 stores in over 48 countries.

SPAR International is responsible for the development of SPAR network worldwide and for the enhancement of competitiveness, productivity, and profitability of its retail and wholesale partners.

NIQ Spaceman suite unlocks an integrated, automated planogramming process with diverse modules to support client’s needs, analysing performance and opportunities across planograms to help make the best merchandising decisions. Integrating planogram data with replenishment and other business systems streamlines day-to-day operations and enhances efficiency.

“This collaboration is an exciting opportunity for us to support all SPAR country organisations in optimising their shelf space and fostering growth across diverse markets. Leveraging our experience working with select partners in the past, we have successfully driven growth through effective space management strategies.” Simon Trott, analytics leader, NIQ.

NIQ Spaceman is widely used in 79 countries, across 2000+ FMCG and non-FMCG manufacturers and retailers globally. NIQ said the software has helped its clients improve their sales 10-35 per cent, optimise their assortment, and reduce inventory by 10-30 per cent.

“We are pleased to collaborate with NIQ to provide access for our global country organization's to this solution,” Tom Rose, head of operations, SPAR International.

“NIQ Spaceman’s innovative software empowers our partners to harness the power of data-driven insights and make informed decisions about their space allocations, layout, and product placement. This collaboration underscores our commitment to our partners in providing cutting edge solutions that drive their success.”