Lifestyle Express in Newcastle has won a fully branded KNOX van in a trade promotion run with United Wholesale Grocers (UWG), HT Drinks and Soho Cash & Carry.
Hillheads Minimarket and Jamuna Stores, both also in Newcastle, each won a cash prize.
The promotion ran through August and September 2026. Independent retailers earned entries by buying KNOX from participating depots.
KNOX Hydrate is a caffeine-free hydration drink with electrolytes and amino acids, sold in 500ml cans in four flavours: Lemon Lime, Berry Currant, Orange Fizz and Tropical Citrus. It launched in the UK this summer through distributor DRTY Drinks and is available in Morrisons Daily stores, on Amazon and through wholesale partners across the country.
All three winners are a short distance from St James’ Park, where KNOX is Newcastle United’s front-of-shirt partner from the 2026-27 season.
The owner of Lifestyle Express said: “We told people we’ve got KNOX in and straight away they start buying. The van is going to be a big help for my business.”
Matija Pisk, co-founder of DRTY Drinks, UK distributor for KNOX, said: “Independent convenience is where hydration is growing fastest, and we wanted to launch KNOX with retailers rather than at them.
"The response from UWG, HT Drinks and Soho Cash & Carry customers has been brilliant, and congratulations to Lifestyle Express, Hillheads Minimarket and Jamuna Stores. This is the first of many activations we have planned with our wholesale partners.”
Retailers can order KNOX from UWG, HT Drinks and Soho Cash & Carry depots.