New Smirnoff seltzer RTD launches in the UK

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The world’s number-one vodka, Smirnoff, is launching new Smirnoff Seltzers (4.7­% ABV) – available to the UK off-trade now.

Made from a mix of Smirnoff No.21 Premium Vodka, sparkling water and natural fruit flavours, the Seltzer range includes two flavours – Smirnoff Seltzer Raspberry & Rhubarb and Smirnoff Seltzer Orange & Grapefruit. Available in a 25­0ml ready-to-drink can, Smirnoff Seltzers are best served chilled from the fridge, or over ice in a glass.

With the UK ready-to-drink category having boomed in recent years, with sales growing 28% from 2018 to 2019[3], and following on from the growth of the Hard Seltzer market in the US, which was valued at more than $1.5 billion in 2019[4], the Smirnoff Seltzer launch comes at an exciting time for the category.

A delicious summer serve, it taps into the consumer demand for spritz-style drinks and, at 72 calories per 250ml serving, also offers a great alternative for those looking for a lighter calorie option to wine and beer. A 250ml serving of Smirnoff Seltzer contains 54% less calories than a regular 175ml glass of wine and 49% less calories than a 330ml bottle of beer.[5]

Sarah Shimmons, Global Marketing Director for Smirnoff, said: “Smirnoff has a long legacy of innovation, so we’re thrilled to bring the new range of Seltzers to the UK. After seeing the trend of Hard Seltzers soar in the US, we’re delighted to offer consumers refreshing tasting Smirnoff Seltzers, at 72 calories per 250ml serving. We are excited to launch in the UK, just as the summer begins.”

Availability:

Spar Wholesale – now

Booker Wholesale – July 1st

4.7% ABV

RRP £1.80 per can