New range redesign from Dole spreads sunshine

The Dole Sunshine Company, a global market leader in packaged fruit products and healthy snacks, has announced a fresh redesign across their fruit in juice and fruit in jelly range. Alongside the bold new design, the packs will now feature a clear “no added sugar” message on the fruit in juice packs and “vegan friendly” claim due to a recipe change for their fruit in jelly range.

Dole’s thinking behind the new pack’s centres around the consumer tension of craving tasty but unhealthy snacks, whilst at the same time wanting to make healthier choices. The new range of Fruit in juice packaging aims to highlight the delicious fruit inside, whilst at the same time confirming its healthy credentials with the ‘no added sugar’ message. A recent survey by StreetBees of nearly 50,000 consumers showed that the number one attribute sought when deciding on what to eat and drink was ‘no added or low sugar’ content, so this message will be well received. So, consumers now know that Dole’s fruit in juice range contains not only sun-ripened fruit pieces with real fruit, but no added sugar, is vegan friendly, and is of course one of your five-a-day.

The recipe change which makes Dole’s Fruit in Jelly range become vegan friendly is a big step forward. Current estimates suggest around three per cent of the UK population are following a vegan diet, and all estimates agree that this number is rising. Not only is the product inside refreshing light and fun fruity jelly with sun-ripened fruit pieces, but it is also now vegan, and still less than 100cal per cup, making it the perfect option for snack time or any time.

“The pandemic has made consumers more aware of their health and more conscious of what they put in their bodies, so snacks that can be considered healthy but indulgent have grown in popularity and will continue to do so,” said Andrew Bradshaw, UK Sales Director at the Dole Sunshine Company. “With that in mind, we’re excited to introduce these vibrant new packs to market, which we’re confident will offer great standout on shelf, and give consumers the reassurance they need that they will be eating something which is both delicious and healthy. When it comes to snacking, fresh fruit can sometimes be considered a bit virtuous or perhaps not the most exciting option, so we wanted this new packaging to remind our consumers that our fruit snacks provide all the health benefits of fresh fruit but at a low price and in a format which is delicious … in fact they are totally dole-icious!”