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New Launches in November for Epicurium

New Launches in November for Epicurium
Andy Marino
By Andy MarinoNov 09, 2021
Andy Marino
Andy was born in London just in time to see England win the World Cup, and much later began his career in academia, gaining a PhD in American Literature and lecturing at several universities, including Maryland and Gothenburg in Sweden, and pursuing a sideline in sheep-farming before moving back to London and becoming a literary agent and TV documentary-maker (working for various broadcasters and making series such as the BBC’s Monsoon Railway, set in Bengal). He has written several biographies, including the Second World War story American Pimpernel, and became the official biographer of India’s Prime Minister (then Chief Minister of Gujarat) publishing Narendra Modi, a Political Biography (Harper Collins). Andy joined Asian Media Group in 2018, his first “proper” job, and has been there ever since, believing that, while trade journalism might not save the world, it might just save journalism.
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National dedicated snacking wholesaler Epicurium has added over 40 new and innovative ranges to their extensive selection of affordable premium brands.

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Boosting its product range with the likes of Adonis keto friendly snacks, Creative Nature raw superfood treats and HiP oat milk vegan chocolate bars. When it comes to healthy convenience, these brands tick every box.

The new lines launched earlier this month and have already begun to prove hits with retailers.

Alongside the launch of new these brands, Epicurium have added new flavours to existing partners such as Native to now offer the UK’s first vegan prawn cracker snacks, and Boundless ‘activated’ chips, made from super grain Sorghum.

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Continuing with their mission to offer Independent Retail innovative brands which tap into the core food trends, Head of Commercial Erin Sulley-Norris says, “These new brands were added to our range to keep us evolving with currently trends and need states. The recent introduction of Natasha’s Law requires full ingredient and allergen labelling on all food. We wanted to make sure we had a brand in range that offers quality in taste, is allergen safe, with eco credentials which Creative Nature does.

“We’ve also introduced brands like Adonis to strengthen our Keto range which Independents are increasingly requesting, and brands like HiP which support our ever-growing Vegan confectionary range”.

To find out more on these new ranges, please visit www.epicurium.co.uk or contact Michael Ratheram for further details.

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