KP Snacks has launched a nation-wide poster campaign to support Hula Hoops Puft.
Launched on 30 December, the campaign will run till 23 February, with over £1 million investment in the brand.
“Hula Hoops is one of the fastest growing brands in the UK and offers retailers a range of products and formats that can be activated across all areas of the store,” said Kevin McNair, marketing director at KP Snacks.
“We’re excited to drive awareness of Hula Hoops Puft in the New Year, focusing on the product’s lightness and delicious taste.”
At just 72 calories per pack, Hula Hoops Puft is one of the best-selling, lower-calorie options on the market, catering to those who look for healthier products. The snack is available in a range of flavours – Salted, Salt & Vinegar, Beef and Sweet Chilli.
“As the New Year is a time where shoppers are looking to make healthier choices, this investment is designed to drive sales and help retailers capitalise on healthy snacking trends,” McNair added.