Nestlé brands join forces for new promotion offering staycations

Big brands from Nestlé have teamed up for a new on-pack consumer promotion that aims to uplift sales in the singles confectionery category.

Launching this month, shoppers will have the chance to ‘win a staycation’ every day, plus 100s of days out, during the promotional period.

The promotion will feature on single formats of favourites including Kitkat, Aero, Rowntree’s, Polo and Yorkie, with stock available from 19 April.

As the format most bought on impulse, singles confectionery has suffered from the reduction in shopper transactions as people have made fewer shopping trips and focused on in-home consumption as a result of the Covid-19 pandemic. The new promotion is designed to bring excitement and added value to the singles category in order to drive sales.

The promotion will go live on 3 May, with a staycation (worth up to £1,500 each) available to be won every day until 27 June. Winners will be able to choose from a range of prizes, including forest hideaways, glamping, coastal retreats, cottage stays, city breaks and more. Plus, there are 100s of further prizes of days out (worth £100) up for grabs. Prizes can be taken up until November 2022 to give winners flexibility and peace of mind.

The campaign will be supported by a £0.5 million digital and out-of-home advertising campaign. The media is expected to reach approximately 46m adults in the UK.