Nescafé launches online coffee-to-go hub for c-store owners

Nescafé have launched a new online coffee-to-go hub as a one stop shop destination to help customers and convenience stores grow their hot drinks trade and maximise their sales from coffee.

Launching today, the hub promises all the latest coffee market trends, advice and tips for success, plus access to a ‘click n deliver’ online ordering service.

Bringing together the entire coffee-to-go range in one place, from the entry level Nescafé & Go simple coffee machine and the new Nescafé Mini Bean to Cup Coffee Machine with whole beans, to the Nescafé Azera To Go roasted Arabica coffee beans & fresh milk solution.

Charlotte Smith, coffee-to-go category manager for Nestlé Professional® UK & Ireland says: “As a nation, our love of coffee has reached new levels. Three in four Brits now drink at least one cup of coffee out-of-home a week, meaning coffee and convenience have never been more important.

"Our on-the-go hub has been designed to help convenience stores maximise the profit potential from coffee and to welcome customers in store with the rich aroma of freshly ground coffee beans.

“The hub will help time conscious operators with a one stop shop to stock up. We’ve got all the essential coffee products in one place and available for free ‘click n deliver’*.

"Our aim is to help the convenience retailer by giving them all the tools they need at their fingertips so they can focus on driving sales and engaging with their local community.”

The Nescafé coffee-to-go hub is free to join at www.coffeetogo.co.uk.

As well as access to a coffee community, and sales boosting hints, tips and market advice members will benefit from a tailored CRM plan, exclusive offers and unique bundle deals as well as receiving timely replenishment reminders.

Members can also order free branded point of sale display for both the Nescafé &Go and Nescafé Mini Bean to Cup Coffee Machine to drive customer awareness and sales.

As an opening deal, members can benefit from 2 x 600 cup bundle worth £2400** when purchasing a qualifying Nescafé Mini Bean to Cup Machine***.

This new machine, with visible whole bean hopper, promises a coffee-shop style experience with the authentic richness and aroma of a fresh whole bean to cup solution.