Jimmy’s, the UK’s fastest growing ready-to-drink coffee brand (from those with over 1% share)1, is adding a new limited-edition flavour - Jimmy’s Caramel Waffle – to its existing range. Bringing indulgent excitement to your chiller this autumn, the launch presents you with the perfect opportunity to get shoppers talking, drive trial, and boost your category sales.
NielsenIQ RMS, Total Coverage Carlsberg Britvic Defined, Total RTD Coffee, Value Soft Drink Sales, MAT to WE 12/07/2025 – Established (over 1% share)
An indulgent take on iced coffee…
The smooth iced coffee has a biscuity, caramel flavour and tastes just like the centre bite of a stroopwafel, making it a perfectly positioned product to capture consumer attention and recruit new shoppers to the category – whether they are loyal Jimmy’s fans or discovering the brand for the first time.
Why now’s the time to stock up on Jimmy’s…
- Flavour-led innovation: Jimmy’s continues to invest in flavour-led innovation, creating bold and distinctive flavours, helping you to keep your ready-to-drink coffee selection fresh and exciting.
- Premium indulgence: The new Caramel Waffle flavour is set to appeal to shoppers seeking a more premium and indulgent ready-to-drink coffee experience – combining caramel and biscuity notes with the familiar taste of Jimmy’s coffee.
- Seasonal relevance: With its rich and warming profile, the limited-edition Caramel Waffle flavour is perfectly timed for autumn and winter, helping you to tap into the consumer demand for cosy, comforting flavours.
Try it on us - claim your free case now!
Jimmy’s is treating retailers to a free case of Caramel Waffle with their first purchase on Jimmy’s wholesale platform.
It’s our way of saying thank you and giving you a head start on winter sales success!
The new Jimmy’s Caramel Waffle is available in a 250ml SlimCan format at an RRP of £1.70 across the convenience channel.
Don’t miss out – order today via Jimmy’s wholesale platform and claim your free case!
1NielsenIQ RMS, Total Coverage Carlsberg Britvic Defined, Total RTD Coffee, Value Soft Drink Sales, MAT to WE 12/07/2025 – Established (over 1% share)