NEO WTR, Europe’s first ethical spring water brand to use a 100 per cent Prevented Ocean Plastic bottle, has announced its new Official Supplier partnership with Bath Rugby - 2025 Premiership Rugby Cup winners.
Bath Rugby is one of the most iconic and historic rugby union teams in England, with a proud legacy dating back to 1865. Based in the heart of the city of Bath, the club plays its home matches at the famous Recreation Ground, affectionately known as “The Rec.”
Known for its passionate fanbase, commitment to player development, and strong community values, Bath Rugby continues to be a leading force in the Gallagher Premiership and a respected name on the European stage.
This exciting partnership reflects a shared commitment to performance, health, and community.
As the official water supplier, NEO WTR will ensure Bath Rugby’s elite athletes are kept hydrated with high-quality, sustainably sourced water during training and match days.
The company states, "At NEO WTR, we believe small shifts in behaviour can drive big environmental change, which is why we're proud to partner with Bath Rugby. Together, we’re not only raising awareness around healthy hydration and responsible choices, but also actively helping to remove waste plastic from coastlines.
"As sport increasingly embraces sustainability, this partnership gives us a powerful platform to connect with passionate supporters and promote a more ethical, environmentally-conscious future, on and off the pitch."
Tom Adams, Head of Business Development, Bath Rugby, states, "We are thrilled to welcome NEO WTR as the Official Water Supplier to Bath Rugby.
"As a club, we’re deeply committed to building a more sustainable future, and partnering with a brand that shares those values is incredibly important to us. NEO WTR’s impressive sustainability and social credentials combined with their innovative approach to their products make them a perfect fit for the club, and we’re excited to have them on board for the journey ahead.”
UK-based NEO WTR launched in June 2024 and is Europe’s first bottled water brand to use a recycled bottle that is made from 100 per cent ocean-bound plastic, with product listings in both Tesco and Sainsbury’s nationwide.
Directly addressing the huge plastic pollution issue that is being faced globally, NEO WTR bottles are made using recycled plastic which has been produced from discarded bottles collected across at-risk coastlines, in a true bottle-to-bottle circular solution that supports ocean protection in the process.
Nigel McNally, Managing director of NEO WTR added, “We are thrilled to be partnering with Bath Rugby. Association with such a high profile club is a massive achievement for a new brand like ours.
"Healthy hydration is critical when it comes to elite athlete performance, so we are proud to be hydrating the team and supporters in a way that has a positive impact on the planet. With partnerships such as this, we can make more impact in ocean protection and help to remove more plastics from coastlines”.
Not only does NEO WTR offer environmental benefits, but the brand is supporting social efforts globally, choosing to source material from the POP programme, which offers fair rates of pay and higher standards to local collectors. Money from the programme is invested in building recycling facilities in countries that need them most.
