Austrian vodka brand NEFT has become the Official Vodka of Silverstone, marking a significant milestone as the first-ever vodka sponsor of the world-famous motorsports venue.
The partnership will see NEFT Vodka take centre stage at some of the UK’s most prestigious motorsport events, including the British Grand Prix MotoGP, the 2025 Formula One Qatar Airways British Grand Prix and the Silverstone Festival.
“We couldn’t be more excited to team up with Silverstone,” said Jeff Mahony, chief executive, NEFT Vodka.
“Motorsport isn’t just about speed—it’s about precision, passion and those moments when everything just clicks. That’s exactly how we see NEFT Vodka. We’re already deep in the racing world with our partnership with Visa Cash App Racing Bulls Formula One Team, and this just feels like the perfect next step.”
Kicking off at the British Grand Prix MotoGP (23 - 25 May), the UK round of the world’s premier motorcycle racing championship, attendees will be able to experience NEFT Vodka at settings across the venue, including trackside hospitality areas and the Silverstone paddock, where the brand will feature on bespoke cocktail menus designed to elevate the overall fan experience.
“At Silverstone, delivering exceptional customer experiences is at the core of everything we do,” said Nick Read, chief commercial officer at Silverstone.
“Our collaboration with NEFT Vodka allows us to elevate those experiences—offering our guests not just the thrill of exhilarating track action, but also the sophistication and comfort they expect from every aspect of their visit.”
With a focus on simplicity and quality, NEFT Vodka is crafted in Austria with just two ingredients, Alpine spring water and ancient grains of rye, offering a smooth, premium experience.
Fans can expect to see the brand in full force across the motorsport calendar throughout the year.
In the UK, NEFT Vodka is distributed exclusively by The Millennium Group, a leading supplier and distributor of FMCG from spirits and soft drinks to confectionery.
