National Lottery campaign highlights support to charities during pandemic

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Camelot has unveiled a new campaign featuring charities that have received National Lottery funding during the COVID-19 pandemic.

The TV ad launching today (19 May) will see the charities saying ‘thank you’ to National Lottery players for their support.

Camelot, the National Lottery operator, said up to £600 million will be used to support charities and organisations affected by the impact of the coronavirus outbreak in the UK.

Five National Lottery-funded projects from across the nation will be on primetime TV to say thanks and remind the public that just by buying a ticket or Scratchcard for any National Lottery game they are making a real difference to society.

“Without National Lottery players we wouldn’t be able to make the difference we are in our community,” commented Wendy Edge, chief executive at BASIC, a North West-based charity supporting brain and spinal injury patients.

“For more than 20 years we have been supported by the National Lottery and we’re eternally grateful.  Remember every time you play The National Lottery you are helping thousands of good causes like mine across the country to support people in need at this difficult time.”

The TV ad is capped off with a chorus of ‘thank yous’ from a host of different projects around the UK to thank National Lottery players.

Part of a marketing campaign running across TV, radio, social and digital, the TV ad will appear during high-profile TV shows including Good Morning Britain, Coronation Street, Emmerdale and First Dates.

In all more than 20 National Lottery funded causes from across the UK will appear in the marketing campaign.

Keith Moor, chief marketing officer at Camelot, said: “We’re delighted to launch our latest campaign – in partnership with the National Lottery distributors who are doing an exceptional job in getting funding to the people and projects who need it most during the coronavirus crisis.

“There’s tremendous work going on every day all across the UK, and we’re providing a glimpse of all of these efforts with this campaign – by showcasing projects that are receiving support from existing National Lottery funding and the special, repurposed, £600 million COVID-19 funding.