National Buying Consortium (NBC) has appointed Jo Wrate, Trading Director at VSL Trade, as a Member Director, strengthening member representation within the independent wholesale buying group.
Wrate took up the position this week and will work alongside NBC’s leadership team to represent the interests of its member shareholders, contribute to strategic discussions and support the development of supplier relationships.
NBC is a member-owned buying organisation serving independent foodservice wholesalers and cash & carry operators. The Member Director position is intended to ensure members have a voice in the group’s decision-making and future development.
Wrate brings experience across FMCG manufacturing, wholesale and retail, having previously held positions at Müller Dairy, Kerry Foods, Poundland and A.F. Blakemore.
In her current role at VSL Trade, she oversees the development of the company’s FMCG business, including expanding its product portfolio, managing supplier and customer relationships and identifying commercial opportunities.
VSL Trade is a major UK specialist vaping distributor that has also expanded into FMCG and toys, supplying independent retailers through its trade app and national field sales network.
NBC Chairman Kevin Jopson said, “We’re delighted to welcome Jo as Member Director. Our members are at the heart of NBC, and this role helps ensure their voices shape the group’s future. We look forward to working with Jo to strengthen our supplier partnerships and support our members as we grow together.”
As part of her new responsibilities, Wrate will participate in NBC board meetings, provide feedback on its commercial plans and supplier partnerships, and attend events bringing together wholesalers and suppliers.
Her appointment comes as NBC continues to develop its member-led approach to buying and supplier engagement across the independent wholesale sector.