Skip to content
Search
AI Powered
Latest Stories

nākd. set to attract new shoppers through redesign, national campaign

nākd. set to attract new shoppers through redesign, national campaign

nākd., one of the leading brands within the "better for you" cereal bar segment, has kicked-off a national out of home campaign this month to support its core range and recruit new shoppers to the brand. Set to reach 10 million consumers out of home, the campaign kicked off on 8 May and unveils the Masterbrand redesign which sees bold and colourful takeovers in central tube and train stations in London, Manchester and Leeds, in addition to high footfall areas such as Heathrow Terminal 2 and BOXPARK Shoreditch.

The campaign heroes the brand’s bestselling flavours – Blueberry Muffin, Cocoa Orange, Peanut Delight and Salted Caramel – with eye-catching taglines such as, "Don’t Look I’m nākd." The focus of all creatives is centred around the great taste and functional benefits of nākd. bars, while calling out ingredients in the designs to demonstrate that choosing a healthier snack shouldn’t mean having to compromise on indulgent flavours. All nākd. bars are HFSS-compliant, raw and unprocessed, made with 100 per cent natural ingredients, no added sugar, and are vegan and gluten free.


Digital placements across Meta, YouTube and Pinterest are also live to ensure the campaign reaches younger shoppers, and nākd. will take over London buses across central routes until the end of May with its unmissable creative. The total campaign is running until 29 May, and follows recent innovation from the brand with the launch of a three flavour strong range of nākd Protein Bars earlier this month. The additions are set to support retailers offer health-conscious consumers even more choice when it comes to better for you snacking, while helping the brand diversify into more occasions.

More for you

Strawberry chocolate pigs in popcorn blankets gourmet popcorn kit

Strawberry-flavored pig candy, Belgian chocolate, and premium popcorn.

Popcorn Kitchen launches Pigs In Popcorn Blankets

March 2025 sees Popcorn Kitchen introduce Strawberry chocolate pigs in popcorn blankets as the latest addition to its home-popping portfolio. A fusion of fruit-themed pig candy, gourmet popping corn kernels and Belgian milk chocolate buttons, it allows any popcorn obsessive to make 14 generous portions.

Since its arrival in 2023 “Pop at Home” has become the business’s most successful new gifting launch with every topping from chocolate mini eggs and jellybeans, to peanut butter buttons, to novelty chocolate sprouts, festive chocolate coins and Rocky Road marshmallows. In 2024 sales grew by 95 per cent year-on-year.

Keep ReadingShow less
Mentos Fizzooka in Fortnite Creative map Piece Control 2v2, showcasing the branded rocket launcher for Gen Z gamers in 2025

Mentos brings Fortnite fizz with first-ever Fizzooka

Mentos Sweets, the second largest brand in the hard chews category – now valued at £43.4m – is set to make its debut on the popular gaming platform Fortnite Creative, bringing a fresh and playful twist to the gaming world.

Over the next two weeks, Mentos Fizzookas – custom rocket launchers that

Keep ReadingShow less
Voopoo ARGUS G3 UK-compliant 2mL pod system

Long-lasting vape with 1500mAh battery

Voopoo unveils new pod vape ARGUS G3

Vape firm Voopoo has unveiled the latest product in its ARGUS series, ARGUS G3.

The new pod device is powered by the revolutionary iCOSM CODE 2.0 technology, as Voopoo once again delivers on its promise of unmatched customer satisfaction through innovation, quality, and style.

Keep ReadingShow less