Müller Yogurt & Desserts is rolling out price-marked packs* across its new 250ml single serve Cadbury Milkshakes. Launched earlier this year, the two new variants, Cadbury Creamy Chocolate Milkshake and Cadbury Creamy Chocolate Caramel Flavour Milkshake, will now be available in £1.69 price marked packs, exclusively for the convenience and wholesale channel.
With the flavoured milk category worth a massive £700m annually (+11 per cent YOY) and half of those sales going through convenience stores, the addition of Cadbury Milkshakes in both PMPs and standard packs is expected to help further accelerate sales and growth in the channel.
“We are committed to driving category growth by continually expanding and optimising our portfolio of products to meet the needs of both retailers and shoppers," said Carol Hand, Head of Category and Shopper Based Design at Müller Yogurt & Desserts. "The exciting introduction of our new Cadbury Milkshakes in price marked packs and standard packs is a perfect example of this and presents a fantastic opportunity for convenience retailers to maximise sales.”
Made in the UK using milk from British farms and Cadbury milk chocolate, the long-lasting ambient recipe provides a three-month shelf life which is perfect for busy convenience stores. Stock up, store ambiently, and easily refill in your chiller to ensure you never miss a sale.
The launch will be supported by out of home marketing and PR, with a wider multimedia campaign later in the year. Convenience stores can benefit from the expected high consumer awareness and demand by stocking up now and creating visibility and impact in store using the bespoke POS kits featuring wobblers and A4 window posters.
Available nationally now from most wholesalers and cash and carry. Case size 8 x 250ml.
Müller UK & Ireland produces chilled desserts and milkshakes under licence from Mondelēz International.
*Non price marked packs are available. Retailers are free to set their own prices
