Mud House unveils new on-pack promotion

Popular wine brand Mud House has partnered with premium travel brand Coolstays to launch a new on-pack promotion, supporting the wider ‘Taste a World of Adventure’ campaign, designed to drive brand engagement.

Live from 1 May for five months in all major grocers and retail nation-wide, 15 lucky Mud House shoppers will win an extraordinary getaway, with an additional £1000 spending money to help them make the most of their trip, whilst one hundred shoppers will have the opportunity to win a premium, Mud House backpack, made from recycled materials.

All they have to do is scan the QR code on-pack or on supporting POS and digital channels, or head to the dedicated microsite and complete the entry form.

 “We’re so excited to be joining forces with Coolstays for our latest on-pack promotion! Combining the adventurous spirit of Mud House with the epic catalogue of adventurous and interesting places that Coolstays has to offer, gives our loyal consumers an opportunity to embark on a cohesive and authentic brand journey,” Anne Uva, Mud House brand manager at Accolade Wines, said.

“Whether that means savouring a glass of Mud House Sauvignon Blanc while overlooking the stunning vineyards of Marlborough or indulging in a stay at a unique Coolstays property nestled in the heart of Chile, consumers can truly immerse themselves in the Mud House experience.”

The activation will be supported by striking, in-store POS, influencer activity with popular travel duo, Jess and Charlie from @the.travel.project, and bolstered by Coolstays own social media content and website comms to ensure maximum visibility and engagement.

“As part of our wider ‘Taste a World of Adventure’ campaign, our aim is to foster deeper connections with our valued customers and drive greater brand engagement. We hope to bring this message to life by creating unforgettable moments, building on a community united by a shared love for exploration and discovery,” Uva added.