Feastables, the chocolate brand founded by internet content creator Jimmy Donaldson AKA MrBeast, has secured a new nationwide listing for its two top-selling lines. Mr Beast Feastables Creamy Peanut Butter Cups and Mr Beast Feastables Creamy Chocolate Hazelnut, both in 40g packs of two, are now available via Co-op Wholesale’s partners. These new Co-op Wholesale listings mark another milestone in Feastables' ambitious UK retail expansion, bringing the brand to more communities nationwide, with products that deliver on both taste and responsible sourcing via its Fairtrade credentials.
"As we continue expanding our retail presence across the UK, our new listing with Co-op Wholesale marks a significant achievement,” said Joshua Graves, UK&I Commercial Manager at Walkers Chocolate Ltd, Feastables.
“It’s a pivotal partner for us due to its strong presence across local communities right across the UK. Co-op Wholesale provides stock to thousands of independent retailers, Nisa stores and forecourts across the UK – which means even more retailers will be able to stock Feastables.
Robbie Moore, Trading Director at Co-op Wholesale, added: “We’re always looking for products that combine strong consumer demand with opportunities for our retail partners to grow their sales. With MrBeast’s huge reach and the brand’s popularity, Feastables offers our partners an exciting opportunity to capitalise on a product that we believe their shoppers will love.”