Leading cake brand Mr Kipling has announced the launch of new Lunchbox Slices in Raspberry, Banana and Chocolate Orange flavours.
Available from 20 March, the non-HFSS slices are convenient and designed to fit perfectly in lunchboxes.
According to Kantar data, carried out cake occasions are in growth, up 3 per cent compared to last year, with packed lunches accounting for 63 per cent of these moments and growing 14 per cent year on year [Kantar, 52 w/e 29.12.24].
Mr Kipling has identified an opportunity to drive further growth by targeting more lunchbox occasions with this tasty new lunchtime snack.
“Health is becoming more of a priority for consumers but it’s important to ensure that there’s no compromise on taste, given that it is also still a key driver for consumers, so there is a real opportunity for a permissible treat option to take the market by storm,” a spokesperson for the brand said.
Mr Kipling’s Lunchbox Slices have a light and fluffy sponge made with real fruit, with a tasty drizzle of icing across the top – resulting in a delicious fruity flavour. Each slice is a source of fibre and contains less than 100 calories, making it a tasty and wholesome snack.