Carlsberg Britvic is adding a new 1.5L pack format to the Mountain Dew range in its Citrus Blast flavour – offering retailers the chance to unlock further sales within take home occasions.
Delivering £29.2m in retail sales in the last year and experiencing a 10.1 per cent sales growth year on year Mountain Dew, with its legendary citrus flavour, has become a popular brand driving growth in the fruit carbonates category. Retailers can continue to build on this momentum and unlock more opportunities by stocking the larger format that lends itself to sharing occasions while also giving customers a great value option. The launch is set to extend the brand’s appeal beyond on-the-go and broaden its repertoire to include at-home enjoyment.
Rolling out from 18 August in both plain and PMP packs, the new 1.5L Mountain Dew joins the existing 500ml bottle and 330ml can formats. It will be available in the grocery, convenience, and wholesale channels at a recommended retail price of £2.29 on a price-marked pack, and £2.49 plain pack.